Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning...
Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First...
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...