Fahad HFeb 1, 20191 min readReport: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisersYouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 23, 20192 min readYouTube TV now available in more than 98% of U.S. householdsYouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
Fahad HJan 23, 20196 min readThe Most Critical Google Ads (AdWords) Trends of 2019Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Fahad HDec 18, 20182 min read3 prospecting features for Google Display campaignsGoogle discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
Fahad HDec 17, 20182 min readYouTube crowns Amazon with top ad, OMD as top media agency of 2018Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Fahad HDec 14, 20182 min readGoogle adds pay for conversions bidding in Display campaignsAdvertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
Fahad HDec 12, 20182 min readGroupon voted top YouTube 6-second bumper ad of the yearA six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Fahad HDec 7, 20182 min readGrammarly tops YouTube’s TrueView for Action 2018 leaderboardYouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
Fahad HNov 21, 20181 min readYouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-backHow YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
Fahad HOct 22, 20185 min readSEO agencies – Important questions to ask before choosing oneHave you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 15, 20181 min readNative ad test in Google Discover feeds gets a new lookFor several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HOct 11, 20182 min readSome large search budgets are moving to Amazon, say agency executivesCNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Fahad HOct 1, 20181 min readYouTube rolls out more ad extensions, incremental lift measurementYouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...
Fahad HSep 18, 20185 min readSEO PowerSuite Review: features, analysis, resultsSEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning...
Fahad HSep 17, 20182 min readGoogle debuts Shoppable Image ads, video in Shopping Showcase adsGoogle’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...
Fahad HSep 7, 20182 min readYouTube to end Director onsite services on October 31YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First...
Fahad HSep 7, 20181 min readFind anomalies in your campaign spending with this Google Ads scriptHave you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...
