Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
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Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
YouTube TV now available in more than 98% of U.S. households
YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
3 prospecting features for Google Display campaigns
Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Google adds pay for conversions bidding in Display campaigns
Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
Groupon voted top YouTube 6-second bumper ad of the year
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
How YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
SEO agencies – Important questions to ask before choosing one
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just...
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Native ad test in Google Discover feeds gets a new look
For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Some large search budgets are moving to Amazon, say agency executives
CNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
YouTube rolls out more ad extensions, incremental lift measurement
YouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning...
Google debuts Shoppable Image ads, video in Shopping Showcase ads
Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new...
YouTube to end Director onsite services on October 31
YouTube is retiring its Director onsite services as of October 31 and has stopped accepting any new video ad production projects. First...
Find anomalies in your campaign spending with this Google Ads script
Have you ever had a campaign spend a touch more than expected and taken a too long to spot it? No one likes to catch their campaigns...
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