Working with the web version of AdWords can be a bit harrowing for new advertisers, as all changes made would be pushed live throughout...

One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of...

After taking many steps in this direction, Google announced Tuesday that it will finally stop serving Flash formatted display ads. As of...

Often when auditing accounts, we see that geography has been considered a “set it and forget it” type of setting. You can only target...

Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement at a keyword or ad group level, further...

If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain...

The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as...

I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead...

Recently, I came across a social media post that — honest to goodness — went on at length about the price the poster would be willing to...

Google talks all the time about the necessity of broad match. As a representative of Google, I’ve argued the importance of this match...

At the turn of every year, predictions are made about what the top trends for the next year will be. I contributed my own predictions to...

Global search ad spend rose eight percent year over year in Q4 2015, while social advertising jumped 50 percent year over year among...

To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online...

Ad disapproval notices are typically uninteresting bland affairs, free of controversy. Last week, however, a disapproval notice from...

At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ 2015 arsenal. I spoke to the...

There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids,...

AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving them...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to...

Ad quality and Quality Score (the 1–10 metric in AdWords) are possibly the most debated things in all of AdWords. I think once you...