Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...

I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...

Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...

In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...

The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...

Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...

As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....

It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...

d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...

Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...

Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...

Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...

It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...

Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...

As expected, the European Commission (EC) filed a third “Statement of Objections” against Google parent Alphabet Inc. on Thursday. The...

This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...

To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...