3 things every PPC beginner needs to try
Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...
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The way-too-early AdWords holiday testing guide
I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...
Getting to the bottom of Google expanded text ad CTR and CPC
Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...
Confirmed: New AdWords interface rolling out to more users
In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...
So we have 45 more characters in AdWords text ads… Now what?
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...
How to get the old Google Keyword Planner volume data
Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...
Excited about Google’s new map ads? You should be!
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....
How to use device bid adjustments, straight from Google
It’s been an exciting year for AdWords. New attribution models, longer ads, responsive ads and a long-awaited announcement that got lots...
Google rolls out expanded text ads, device bid adjustments & responsive ads for native in AdWor
d8nn / Shutterstock.com Google has officially begun rolling out expanded text ads. The extra long ads with double headlines could be seen...
AdStage launches Report cross-channel reporting solution
Self-serve search and social campaign management platform AdStage launched a new reporting solution on Tuesday to help marketers create...
Three of the most important data segmentations for any Google paid search analysis
Just a few years ago, the paid search landscape could adequately be summed up as “text ads on desktop computers.” This simplicity meant...
Expanded Text Ads: Are they living up to the hype?
Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC...
The 2016 guide to preparing for the holiday rush
It’s that time of year again… well, almost. For e-commerce folks, now is the time to start thinking about the holidays. Let’s take a look...
How to conjure big PPC profits with a few hundred dollars
Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option. Over the past few years, CPCs have...
With third EU antitrust complaint, Google confronts $20 billion in potential fines
As expected, the European Commission (EC) filed a third “Statement of Objections” against Google parent Alphabet Inc. on Thursday. The...
Google rolling out Showcase Shopping Ads – PLAs for broad product queries – and other Sh
This month, Google is rolling out a brand-new look for product listing on broad, non-brand queries like “summer dresses.” The search...
The 3 types of remarketing you should be trying
When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...
Shopping campaigns: Play like every day is a holiday
Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...
The right way to get dynamic with Google AdWords
To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either...
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