Google allows advertisers to buy ads.txt authorized-only inventory
Google announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
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Google ups its AI services with new Contact Center solution and developer tools
Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
US market becoming a smartphone duopoly
Last week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is...
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
Examples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
Report: Smart speaker ownership driving voice adoption on smartphones
NPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to...
FTC says it will take a ‘close look’ at EU antitrust fine against Google
Mark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade...
Google hit with largest-ever $5 billion antitrust penalty in Android case
It’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received...
Third-party app store owner files EU complaint about being blocked by Google
As the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...
YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission
Alexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...
Google Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & mor
During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several...
Report: Second big EU antitrust fine against Google coming next week
Reports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro...
Analyst firm: Smart speaker market will reach 100M units by year-end
Analyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further...
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...
Google announces Google Marketing Platform Partners program
Image: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplificati
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...
YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities
YouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video a
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
5 things to check if your traffic suddenly drops
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Google announces new features for retail advertisers at SMX Advanced
Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...
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