Fahad HJul 27, 20182 min readGoogle allows advertisers to buy ads.txt authorized-only inventoryGoogle announced Thursday that advertisers using Display & Video 360 (formerly DoubleClick Bid Manager) can now opt to only buy inventory...
Fahad HJul 26, 20181 min readGoogle ups its AI services with new Contact Center solution and developer toolsGoogle is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....
Fahad HJul 23, 20182 min readUS market becoming a smartphone duopolyLast week, Google received the largest antitrust fine ever imposed by the European Commission (EC). At the highest level, that fine is...
Fahad HJul 23, 20182 min readGoogle releases AMP Stories v1.0 with new features, including an ads beta for DFP usersExamples of Google AMP Story ads. Following on the introduction of AMP Stories for publishers in February, the AMP team has announced...
Fahad HJul 20, 20182 min readReport: Smart speaker ownership driving voice adoption on smartphonesNPR and Edison Research have released a new “smart audio” report. It’s the third installment of research that began in 2017, intended to...
Fahad HJul 18, 20182 min readFTC says it will take a ‘close look’ at EU antitrust fine against GoogleMark Van Scyoc / Shutterstock.com Following today’s record antitrust fine imposed on Google parent Alphabet in Europe, US Federal Trade...
Fahad HJul 18, 20183 min readGoogle hit with largest-ever $5 billion antitrust penalty in Android caseIt’s the largest antitrust fine ever imposed by the European Commission (EC) and nearly double the last antitrust fine Google received...
Fahad HJul 12, 20181 min readThird-party app store owner files EU complaint about being blocked by GoogleAs the European Commission (EC) reportedly prepares to slap Google with another multibillion-dollar antitrust fine over its requirements...
Fahad HJul 12, 20182 min readYouTube’s Copyright Match Tool finds videos uploaded without the creator’s permissionAlexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...
Fahad HJul 11, 20181 min readGoogle Marketing Live: Here come fully automated ads & campaigns for Local, Shopping & morDuring the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several...
Fahad HJul 9, 20182 min readReport: Second big EU antitrust fine against Google coming next weekReports out today from the The Washington Post and Reuters say that the European Commission (EC) is readying a second multibillion-euro...
Fahad HJul 9, 20182 min readAnalyst firm: Smart speaker market will reach 100M units by year-endAnalyst firm Canalys is projecting that the global smart speaker market will reach 100 million units by the end of 2018. It further...
Fahad HJun 29, 20182 min readIs YouTube serving up more pre-roll & mid-roll video ads?SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...
Fahad HJun 29, 20181 min readGoogle announces Google Marketing Platform Partners programImage: Google Following on Tuesday’s announcement that Google is grouping its advertising into three new brands — Google Ads, Google...
Fahad HJun 28, 20181 min readGoogle is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplificatiThere will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...
Fahad HJun 22, 20183 min readYouTube opens Channel Memberships to more creators & rolls out new revenue opportunitiesYouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to...
Fahad HJun 20, 20182 min readAdvertisers will soon have AdWords tools to test & measure creative elements of YouTube video aGoogle is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads. Announced at...
Fahad HJun 20, 20186 min readWhy your marketing performance problem is really a measurement challengeFiguring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value...
Fahad HJun 19, 20186 min read5 things to check if your traffic suddenly dropsNo one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence...
Fahad HJun 18, 20183 min readGoogle announces new features for retail advertisers at SMX AdvancedGoogle announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...
