Fahad HOct 23, 20182 min readGoogle responds to large ad fraud operation that utilized more than 125 Android appsWhat happened. Buzzfeed’s report says that a company called We Purchase Apps scooped up apps and companies from developers and connected...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Fahad HOct 22, 20183 min readFullscreen offers marketers another YouTube brand safety toolAlthough YouTube has implemented its own measures to prevent brands’ ads from appearing on or near objectionable content, marketers’...
Fahad HOct 17, 20182 min readHow will Google’s new Android app licensing rules in Europe impact Chrome and search?On Tuesday, Google took action to comply with the European Commission’s (EC’s) antitrust decision requiring it to de-couple Google Play...
Fahad HOct 16, 20182 min readYouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30YouTube announced it is changing the attribution criteria for TrueView for action video ads. TrueView for action ads are designed for...
Fahad HOct 15, 20181 min readNative ad test in Google Discover feeds gets a new lookFor several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after...
Fahad HOct 15, 20182 min readSurvey: People plan to use Amazon 3-to-1 over Google for holiday shoppingAll surveys must be read with caution, because of the gap between attitudes or responses and actual behavior. But if a new holiday...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HOct 11, 20182 min readSome large search budgets are moving to Amazon, say agency executivesCNBC survey of several advertising execs found some advertisers are shifting large percentages of their Google search budgets to Amazon....
Fahad HOct 11, 20182 min readYouTube cracks down on duplicate content videosYouTube quietly announced in its help forums that it has begun cracking down on YouTube channels that take already-produced videos and...
Fahad HOct 10, 20182 min readWhy Google’s Home Hub could outsell Echo Show, other smart displaysYesterday at Google’s hardware event, it introduced a number of new devices. Among them, the anticipated Pixel 3 and 3XL handsets, a new...
Fahad HOct 9, 20182 min readGoogle appeals record $5 billion EU antitrust Android fineEarlier today Google filed an appeal of the European Commission’s (EC’s) record €4.3 billion (roughly $5 billion) antitrust fine. The...
Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
Fahad HOct 8, 20183 min readGoogle to shutter Google+ following undisclosed data exposureAccording to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back...
Fahad HOct 4, 20181 min readIRI to help Google measure offline sales impact of YouTube adsEarlier this week YouTube rolled out new extensions and measurement capabilities for advertisers. The ad extensions will enable a variety...
Fahad HOct 1, 20182 min readPew: Internet adoption, social media usage have been flat since 2016Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization...
Fahad HOct 1, 20181 min readYouTube rolls out more ad extensions, incremental lift measurementYouTube advertisers will soon have new extensions options for their ads and enhanced brand lift measurement opportunities. Why you should...
Fahad HSep 27, 20183 min readMobile-first indexing: Will it change your rankings on desktop?Indexing vs. ranking A few years back, Google had a great microsite entitled “How Google Works.” It was so well presented that I took...
Fahad HSep 26, 20182 min readAttorneys General take aim at tech companies with potential multistate actionIn Washington, DC, Tuesday, there was a meeting of state Attorneys General about big technology companies and their impact on the market...
Fahad HSep 26, 20182 min readGoogle lets advertisers set custom viewability criteria in Display & Video 360Google on Wednesday announced the launch of three new measurement features for Google’s enterprise-level ad buying platform Display &...
