Fahad HDec 5, 20182 min readGoogle now allows its Chrome browser to remove all ads from ‘abusive’ sitesOut this week, Google’s latest Chrome browser now has more muscle to battle annoying online advertising. Version 71 — for Windows, Mac...
Fahad HNov 30, 20183 min readFeds take down international hacker ring that cost advertisers millionsThis week, a federal court indicted eight individuals for their roles in widespread digital advertising fraud, with charges ranging from...
Fahad HNov 29, 20182 min readYouTube launches Stories feature for creators with 10K subscribersYouTube has launched its own version of Stories, giving creators with 10,000 or more subscribers access to the new content feature. First...
Fahad HNov 28, 20184 min readTeach yourself about machine learning and artificial intelligencesurveyed by Econsultancy last year, is that too few in the marketing realm have the requisite training and education on data and...
Fahad HNov 27, 20182 min readCheetah Mobile and another Chinese firm accused of mobile ad download fraudMobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30...
Fahad HNov 27, 20184 min readFoldable screens: No big deal for marketers or potential game changer?Recently, Google announced that its Android OS will natively support foldable screens on smartphones. Coupled with Samsung’s promise of a...
Fahad HNov 27, 20183 min readEU consumer groups accuse Google of violating GDPR with location historyLocation-tracking illustration from Norwegian consumer advocacy organization, Forbrukerrådet. Characterizing smartphone location...
Fahad HNov 21, 20181 min readYouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-backHow YouTube’s ad pod experience will display on a mobile device. YouTube announced on Wednesday a new “ad pod” delivery experience that...
Fahad HNov 20, 20184 min readProduct listing ads, digital co-op and the $13 billion opportunityThe day sparked numerous questions. What does the landscape look like for digital co-op today? How can retailers and their partners avoid...
Fahad HNov 14, 20181 min readAMP Story Ads come out of beta with Google Ad Manager support for direct sold adsIn July, Google announced a beta for publishers using Google Ad Manager (formerly DoubleClick For Publishers) to serve ads in AMP...
Fahad HNov 13, 20186 min read5 SEO trends that will matter most in 2019To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an...
Fahad HNov 12, 20187 min readFacebook Attribution deep dive: Democratizing attribution for digital marketersPicture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show...
Fahad HNov 8, 20182 min readReport: As Facebook portal goes on sale, smart speaker growth is slowingProduct image from Facebook’s site promoting Portal Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer...
Fahad HNov 5, 20183 min readTips for using the new Google Ads interfaceGoogle is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the...
Fahad HOct 31, 20186 min readMaking your analytics work harder and smarter – SMX East 2018In May 2016, Google unveiled Data Studio, a free data visualization tool that allows anyone to create reports with graphs, charts,...
Fahad HOct 30, 20181 min readAdSense users will have to submit all new sites for verificationWhat’s new? If you want to monetize a site with AdSense advertising, it will need to be added to your AdSense account for review. Before...
Fahad HOct 30, 20185 min readHow to boost search rankings using only your internal linking strategyLinks, even within a website, show relationships between content. They transfer value and importance between pages. Even more...
Fahad HOct 29, 20182 min readLinkedIn Sponsored Content can now be tracked via Google Campaign ManagerLinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HOct 24, 20182 min readReport: Apple expected to say GDPR a model for US privacy regulationAccording to a report from Reuters, Apple CEO Tim Cook will praise the European General Data Protection Regulation (GDPR) as a privacy...
