Law that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
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Google Chrome API changes may disable most ad blockers
According to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
All advertisers can now buy Google’s 15-second non-skippable video ads
Google announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through...
YouTube TV now available in more than 98% of U.S. households
YouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
The Most Critical Google Ads (AdWords) Trends of 2019
Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
WordPress, Google team on new CMS and monetization for local news publishers
This morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced...
Google decision to yank comments from webmaster blog highlights user-generated content challenges
On Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...
Opinion: Google Partners Program incentives should include actual client goals
I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting
The 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Shopping ads for the small budget: Here’s what to expect in 2019
Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...
Online shopping revenues will reach $126 billion by December 31, says Adobe
The Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
3 prospecting features for Google Display campaigns
Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.
API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV”...
YouTube crowns Amazon with top ad, OMD as top media agency of 2018
Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Google adds pay for conversions bidding in Display campaigns
Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
YouTube sunsetting call-to-action overlays in favor of new ad extension
Starting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...
Groupon voted top YouTube 6-second bumper ad of the year
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Marketers say Time Well Spent movement isn’t influencing social media plans
Features like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...
Grammarly tops YouTube’s TrueView for Action 2018 leaderboard
YouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
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