Fahad HJan 23, 20194 min readLaw that led to Google’s $56.8 million fine isn’t solely a ‘European issue,’Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million...
Fahad HJan 23, 20192 min readGoogle Chrome API changes may disable most ad blockersAccording to multiple reports, Google is readying changes to Chromium, which is the software behind the Chrome browser and soon Microsoft...
Fahad HJan 23, 20192 min readAll advertisers can now buy Google’s 15-second non-skippable video adsGoogle announced Tuesday that it will make 15-second non-skippable video ads available to all advertisers, not just those buying through...
Fahad HJan 23, 20192 min readYouTube TV now available in more than 98% of U.S. householdsYouTube TV is expanding to 95 markets on Wednesday, making it available in more than 98 percent of U.S. households, with the remainder to...
Fahad HJan 23, 20196 min readThe Most Critical Google Ads (AdWords) Trends of 2019Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple...
Fahad HJan 14, 20192 min readWordPress, Google team on new CMS and monetization for local news publishersThis morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced...
Fahad HJan 14, 20192 min readGoogle decision to yank comments from webmaster blog highlights user-generated content challengesOn Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...
Fahad HJan 11, 20193 min readOpinion: Google Partners Program incentives should include actual client goalsI received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...
Fahad HJan 9, 20192 min readGoogle Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide startingThe 12 ad formats deemed particularly annoying based on the Coalition for Better Ads survey data. Source: Coalition for Better Ads Nearly...
Fahad HJan 2, 20195 min readShopping ads for the small budget: Here’s what to expect in 2019Believe it or not, a new year is upon us (our surprise, of course, being in the speed of its arrival rather than the arrival itself) and...
Fahad HDec 22, 20182 min readOnline shopping revenues will reach $126 billion by December 31, says AdobeThe Saturday before Christmas is known as either “Super Saturday” or “Panic Saturday,” depending on your perspective, and it should see...
Fahad HDec 18, 20182 min read3 prospecting features for Google Display campaignsGoogle discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s...
Fahad HDec 18, 20182 min readYouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.API availability January 8. The AdWords API capabilities for TV targeting will be available as of January 8. With the API, “ConnectedTV”...
Fahad HDec 17, 20182 min readYouTube crowns Amazon with top ad, OMD as top media agency of 2018Amazon made it to the top of YouTube’s year-end ad leaderboard with its “Alexa Loses Her Voice” Super Bowl spot. Posted on YouTube on...
Fahad HDec 14, 20182 min readGoogle adds pay for conversions bidding in Display campaignsAdvertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based...
Fahad HDec 13, 20182 min readYouTube sunsetting call-to-action overlays in favor of new ad extensionStarting in January, YouTube will phase out the call-to-action overlays that have been around since 2009. In its place will come a new ad...
Fahad HDec 12, 20182 min readGroupon voted top YouTube 6-second bumper ad of the yearA six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with...
Fahad HDec 11, 20183 min readMarketers say Time Well Spent movement isn’t influencing social media plansFeatures like Facebook and Instagram’s user activity dashboards and YouTube’s reminders to “take a break” are responses to the movement’s...
Fahad HDec 11, 20186 min readHuman vs machine intelligence: how to win when ‘duplicate’ content is uniqueAs impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans:...
Fahad HDec 7, 20182 min readGrammarly tops YouTube’s TrueView for Action 2018 leaderboardYouTube has released the top ten TrueView for Action ads in 2018, with Grammarly’s “Enhance Your Writing” 60-second spot coming in at the...
