
Google AdSense Now Reports Invalid Activity Payment Deductions
Publishers using Google AdSense will now see more details about invalid traffic from activities such as accidental clicks on the ads on...

Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere
The Internet of Things took a giant leap forward this year with Google’s announcement of two powerful new technologies at its I/O...

Google Could Face Deterrent-Sized Fines In EU Antitrust Case
With April’s antitrust charges related to Google’s handling of its comparison shopping product, the European Union told the search giant...

Users Could Soon Start Blocking Mobile Ads On Safari With iOS 9
To be clear, Apple never actually uses the term “ad blocking” in its latest developer specs, but instead says that the functionality...

Martech Rising: Watch Out Google, Here Comes Facebook
Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer...

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time
Last quarter, Google reported that clicks to Google sites (Google.com, Gmail, Maps, YouTube) increased by 25 percent year-over-year...

Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics
Bloomua / Shutterstock.com A year in, Google is bringing its brand lift measurement solution for YouTube ads to mobile and expanding...

Mobilegeddon Hits & Misses
It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen...

Google Says Micro-Moments Are The New Path To Purchase
Last month, when Google announced several mobile-centric updates for AdWords — shiny image-based ads for car manufacturers and hotels,...

Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne?
What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances,...

Google Photos: Now With Unlimited Storage For Your Photos & Video
Google’s long-anticipated update to its Photos product was unveiled today at Google I/O and the biggest news is that users will now have...

Google Announces Major Ads Push To Court App Developers
In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google is making app...

Google Confirms “Buy” Button Is Coming To Search Ads
Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. In an interview at Re/Code’s Code...

Apple Takes Bite Out Of Google – Ranks No. 1 On BrandZ’s List Of Top 100 Most Valuable G
On the success of iPhone 6, Apple has reclaimed its position as the world’s most valuable brand according to BrandZ’s list of the top 100...

5 Trends That Signal The Extinction Of Organic Search Results
Currier and Ives’ depiction of Lincoln’s assassination from the United States Library of Congress. Who killed Lincoln? Let’s say you know...

Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?”
The battle for online video supremacy seems to be heating up. A Google ad executive sent a shot across Facebook’s bow today. Google’s...

Retailers, Google Shopping Ads Are Coming To YouTube
Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is...

The Mobilegeddon That Wasn’t. What Happened?
Google’s April 21 mobile-friendly update, generally referred to as “Mobilegeddon” was announced a few months ago. Fear and anxiety spread...

14 Examples Of The New Tweets Showing Up In Google Search
The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way...
























