In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced...

To fight malicious activity in the programmatic advertising ecosystem, the Trustworthy Accountability Group (TAG) is aiming to create a...

Google has notified AdSense publishers that they must get “cookie consent” from site visitors from countries within the European Union to...

It was just under two years ago when the injection of Google+ into YouTube comments caused quite a controversy. This change required the...

Going off the top 100 global companies based on market capitalization from the UK research firm PwC, FutureBrand surveyed 3,000...

Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....

Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree...

Google has announced the launch of Manufacturer Center to help standardize product data across its systems and provide original...

One of the more captivating features released during Google’s I/O event in May was Google Photos. The service that includes face...

Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...

Google is airing its video profiling a transgender man’s path to transition in a national television spot during the ESPY Awards on ABC....

The Google buy button in search ads is officially rolling out in an experimental phase, the company announced Wednesday. The new feature...

As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...

Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall...

Advertiser spending on Facebook FBX grew 48 percent while display ad spend on Google dropped 9 percent among customers...

In a mobile-first era with sinking conversion rates (due to cross-device tracking challenges) and high levels of distraction, most of our...

That model, however, is under threat, and it’s being challenged by internet marketing behemoths like Google and Facebook. The future of...

According to a report on Reuters, Google spokesman Al Verney said the EU granted Google’s request for an extension to review court...

The other day, I became some poor advertiser’s worst enemy. I accidentally clicked on an ad in an article like the one on the left above...

“We aren’t worrying about our mobile traffic right now.” At my company Conversion Sciences, this is what we’ve heard from many — if not...