
Google Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UI
YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...

Google Updates Logo To Reflect Multiple Product Lines And Screen Experiences
There have been multiple Google logo changes in the company’s nearly 20-year history, and today Google is introducing the latest one. The...

September 1: Google’s Chrome Begins Auto-Pausing Flash Ads
360b / Shutterstock.com Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based...

Google Debuts New In-App Interstitial Designs For App Install And Text Ads
Google’s previous format for app install interstitials, on the left, is being replaced by the new style on the right. Google has rolled...

7 Ways To Leverage Social Signals To Improve Content Performance
The value of social signals has been hotly debated for many years, particularly after Matt Cutts of Google said in January 2014 that the...

Tweets Officially Hit Google Desktop Search Results, Giving Brands Another Way In
Twitter’s place in Google’s desktop search is now official. After about a month of testing, Google announced the news today,...

How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....

Google Gives Hangouts Its Own Place To Hang
Continuing the trend of product independence from Google+, Google Hangouts now has a dedicated website. This week, Google launched...

For Major Publishers, Facebook Referral Traffic Passes Google Again
Facebook has landed the latest punch in the heavyweight battle with Google for referral traffic supremacy. According to new data from...

Google May Be Bringing Twitter To Desktop Search Results
In May, Google started displaying Twitter results in a limited way, only on mobile and only within the US. Now it appears that Google is...

Why Google, Bing, Facebook, Twitter & Others Should Collaborate: A Proposition For An Online Rep
For those with online reputation crises, the internet is a hostile and damaging place. When one is attacked online, it can negatively...

[Study] Moz Releases 2015 Search Engine Ranking Factors
Every few years, the folks over at Moz pore over more than 170 attributes and poll 150 of the leading marketing minds on what they think...

Twitter Takes On Google’s Alphabet: Today’s Best Tweets So Far
You know by now that Google co-founders Larry Page and Sergey Brin formed a new company, Alphabet, today as the parent organization over...

Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Br
Google’s being acquired. Its new owner will be Alphabet, a palace coup pulled off by Google cofounders Larry Page and Sergey Brin. Page...

YouTube Ads Won’t Be Sold Through AdX Next Year, Google Says
Google is limiting the ways advertisers can buy ads on YouTube. The company announced on Thursday that at the end of the year, YouTube...

New Ads Section For Publishers In Google Analytics Coming
Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports. AdSense reports...

The New Google Plus: Will Tighter Focus Lead To Success?
I don’t know if, like cats, Google+ has nine lives, because I’ve frankly lost count of how many times it has been pronounced dead. Yet...

Slick New AdWords Report Editor Is Rolling Out With Drag And Drop Insights & Instant Charts
Running reports within AdWords has been a painful task for many search marketers. Since users couldn’t see the exact output of a report...

Google Enters Home Services Market With New Ads Test
Google is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their...
























