Fahad HMar 14, 20191 min readGoogle launching Policy manager in Google AdsGoogle Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...
Fahad HMar 13, 20196 min readRegression analysis to improve Google Ads performanceAdvanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...
Fahad HMar 13, 20193 min readGoogle unveils pre-registration app ads, Engagement App campaigns, morePre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements...
Fahad HMar 11, 20192 min readReport: 65 million US smart speaker owners, smart displays quickly gaining tractionTwo recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Fahad HFeb 22, 20191 min readVideo comes to Google responsive display adsNew responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Fahad HFeb 21, 20194 min readPrivacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic iThis week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Fahad HFeb 20, 20192 min readDigital ad spending to top traditional for first timeDigital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Fahad HFeb 20, 20192 min readGoogle touts ROI of AMP display ads, adding they perform best on AMP web pagesDisplay ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on...
Fahad HFeb 19, 20192 min readYouTube updates ‘strikes system’ to warn creators first when their content breaks the ruYouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Fahad HFeb 14, 20192 min readGoogle rolls out ‘interpreter mode’ for Home and smart displaysGoogle Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...
Fahad HFeb 13, 20192 min readCupboard aims to make Google Universal App Campaigns more effective, now out of betaCupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Fahad HFeb 12, 20193 min readExclusive: IAB Europe to release updated consent framework later this year, Google to sign onThe Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Fahad HFeb 5, 20193 min readGoogle: Still ‘early days’ for performance advertising on YouTubeDeveloping the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
Fahad HFeb 5, 20192 min readYouTube lets some advertisers buy masthead ads on CPM basisYouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
Fahad HFeb 5, 20196 min readHow to keep PPC accounts healthy when using automationMachine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Fahad HFeb 4, 20195 min readWhich Super Bowl advertisers won the digital game? Verizon, Bud Light, PepsiThe Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Fahad HFeb 1, 20191 min readReport: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisersYouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Fahad HJan 31, 20193 min readAgencies say search, social spend will rise, but increases target 5 platformsSource: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Fahad HJan 31, 20193 min readWhere is Google Attribution?In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Fahad HJan 30, 20193 min readClient in-housing, competition for talent top digital agency concernsSAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
