Google launching Policy manager in Google Ads
Google Policy manager. To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions,...
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Regression analysis to improve Google Ads performance
Advanced digital marketing requires us to go beyond what everyone else is doing and approach from new angles. One of the ways to stand...
Google unveils pre-registration app ads, Engagement App campaigns, more
Pre-registration ads were among the new products and features announced Wednesday. Google made several product and feature announcements...
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual...
Video comes to Google responsive display ads
New responsive display ads combinations report now available. Now you can add YouTube video assets to Google responsive display ad (RDA)...
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic i
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...
Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Google touts ROI of AMP display ads, adding they perform best on AMP web pages
Display ads created using the open source (Google-led) Accelerated Mobile Pages (AMP) framework perform better on AMP pages than on...
YouTube updates ‘strikes system’ to warn creators first when their content breaks the ru
YouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Google rolls out ‘interpreter mode’ for Home and smart displays
Google Translate is now rolling out Google Home devices. The capability was first announced at this year’s CES. Since then, the company...
Cupboard aims to make Google Universal App Campaigns more effective, now out of beta
Cupboard shows granular creative details on Google Universal App Campaigns. Google’s Universal App Campaigns (UAC) are used by thousands...
Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...
Google: Still ‘early days’ for performance advertising on YouTube
Developing the advertising business on YouTube continues to be a huge focus for Google. On its fourth-quarter earnings call Monday,...
YouTube lets some advertisers buy masthead ads on CPM basis
YouTube is testing a new way for advertisers to purchase masthead ads. The company on Tuesday said it is experimenting with allowing...
How to keep PPC accounts healthy when using automation
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube saw a 51 percent ad renewal rate among brands in 2018, with an 11 percent increase in revenue year over year, an study by...
Agencies say search, social spend will rise, but increases target 5 platforms
Source: Marketing Land Digital Agency Survey 2019 SAN JOSE — Media spending on search and social platforms is expected to increase this...
Where is Google Attribution?
In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled...
Client in-housing, competition for talent top digital agency concerns
SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to...
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