Fahad HMar 28, 20162 min readLondon buses test out the first consumer experience of the Physical WebThe Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with...
Fahad HMar 28, 20161 min readGoogle kicks off a redesign of AdWordsGoogle showed off a first look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has...
Fahad HMar 25, 20161 min readDear SEOs: Please stop spamming Google Maps!I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...
Fahad HMar 24, 20161 min readNew benchmarks: Google AdWords cost per acquisition across 20 industries [study]Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re only looking at your own performance and competing...
Fahad HMar 22, 20162 min readGoogle’s right-side Adpocalypse: What really happened (DATA)About a month ago, Google confirmed the death of right sidebar ads for desktop search results. Search Engine Land paid media reporter...
Fahad HMar 22, 20161 min readMarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startupsWhen it comes to marketing stacks and startup companies, it’s Google’s world, and other technology providers are just living in it....
Fahad HMar 21, 20161 min readGoogle Now allows content blocking from publishers and sources you don’t likeFor some time, Google has allowed users to customize various aspects of Google Now. But that didn’t extend to the publishers and content...
Fahad HMar 18, 20162 min readGoogle ch-ch-ch-changes. How they’re affecting publishers and SEOsGongTo / Shutterstock.com There appears to be a trend in Google’s actions towards publishers and the digital marketing industry that has...
Fahad HMar 18, 20161 min readWhy real-time search algorithm updates may be bad newsEvery update of Panda and Penguin in recent years has brought joy to some SEOs and sorrow to others. As the algorithms become real-time,...
Fahad HMar 18, 20161 min readGoogle starts testing ads in Matched Content recommendation unitsLast April, Google launched a content recommendation tool — in the vein of Taboola and Outbrain — for publishers using AdSense to add to...
Fahad HMar 17, 20162 min readHow advertisers should respond to fewer ads showing on Googlenito / Shutterstock.com After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting...
Fahad HMar 16, 20165 min readThe votes are in — for what Google’s new Analytics 360 Suite really means“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...
Fahad HMar 15, 20161 min readGoogle estimates 25% of sites now use secure connectionsGoogle announced that about 25 percent of the top 100 non-Google sites on the internet are now on secure connections over HTTPS. Google’s...
Fahad HMar 15, 20161 min readGoogle Posts are going to kill (at) local SEOWhen Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...
Fahad HMar 15, 20163 min readGoogle launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-momGoogle is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...
Fahad HMar 14, 20162 min readApp streaming comes to Google search ads: Android users can try out apps for 10 minutesGoogle app streaming allows users to experience apps for a limited time right from the search results. Now that experience is coming to...
Fahad HMar 11, 20162 min readThe terrifying connection between malware, Google Search Console and AdWordsSecurity warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...
Fahad HMar 10, 20167 min readThe six key components of mobile SEO in 2016I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...
Fahad HMar 7, 20162 min readWhy copying campaigns between search engines misses opportunitiesEach month, users conduct more than 100 billion searches on search engines globally. And every day, a portion of the searches they...
Fahad HMar 7, 20165 min readHow marketers should adjust to Google’s new search ad displaychanges to Google’s search engine results pages (SERPs). This particular client was using a bid-to-position strategy and maybe enjoying a...
