
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...

As search changes, Google changes
Everything we know about search is changing fundamentally. An explosion of devices and technologies continues to shape how and where we...

The Ultimate AdWords Extension Quiz
Ad extensions are a great way to make your paid search ads pop in search results by providing extra information about your business. But...

HTTP to HTTPS: An SEO’s guide to securing a website
Back when I wrote the article, “Why Everyone Should Be Moving To HTTP/2,” it was meant to bring awareness to an awesome protocol upgrade...

How to adjust SEO strategy to Google’s new SERP ad layout
Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An...

Google Analytics adds more AdWords reporting capabilities
Google Analytics has beefed up reporting integrations with AdWords. A look at the latest release notes from GA highlights the following...

Don’t trust Google to structure your local data
I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing...

Visual analysis of AdWords data: a primer
Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small...

How to enhance your Google Knowledge Graph result (case study)
As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information...

The rise of personal assistants and the death of the search box
On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was...

Does Google stand a chance against Facebook in mobile display?
It’s no secret that Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the...

First-page minimum bids continue to rise in wake of Google desktop SERP changes
We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand...

April Fools’ Day 2016: Gmail mic drop prank goes sour, Bing’s dancing puffins & more
Starting yesterday, we spotted a disco-clad pegman on Google Maps, a Google sock-finding app on Google’s Australia blog, and a new...

From waste to win: watch how a simple change affects AdWords performance
Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about...

The real impact of Google’s new paid search ad layout on organic search
nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and...

Image-driven mobile ads for automakers now available on Google in the US
You may recall that Google announced new mobile ad formats for specific verticals about a year ago, one version of which was a test for...

Gmail Ads: Email marketing without the emails
mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...

3 practical local link building ideas that will cure your Penguinitis
I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many...

The death of the home page has been greatly exaggerated
Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the...
























