According to the London-based The Daily Telegraph, Google is about to get hit with a “record-breaking” antitrust fine by the European...

Writing ad copy for your AdWords campaign typically is a process that unfolds something like this: Identify keywords and user needs....

The two companies said the moves were to protect consumers from “deceptive or harmful financial products” (Google), particularly...

Federal Trade Commission (FTC) officials may be preparing to reopen the “search bias” antitrust investigation against Google. That’s...

Amazon is now making its video service more like its general marketplace. On Tuesday, the e-commerce giant announced a new service,...

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Magna Global, which is part of agency holding company IPG, has signed an ad deal with YouTube that shifts roughly $250 million from...

April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career...

That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow...

Google Product Listing Ads have been around quite a while, having rolled out to all US advertisers in 2011. Since then, we’ve seen...

Last year, Google began requiring developers to note whether their apps are ad-supported. This week, the company has begun rolling out a...

Since the recent update to Google SERPs that removed ads along the right-hand rail, our paid advertising team at ZOG Digital has...

It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would...

Google has rolled out two new ad types for mobile AdSense publishers. Grouped under what Google calls Page-level ads, Anchor and Vignette...

Google alerted Analytics users on Wednesday that it will now be securing all traffic communication of websites using Google Analytics,...

There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through AdWords and...

Local search can be time-consuming and complicated for a single location; local search marketing for franchises can be downright...

There have been huge advances in hard-to-track conversions like phone calls, store visits and those that stem from the use of more than a...

I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My...