Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance
Google has removed the policy of limiting AdSense ads to three ads per page. The move can largely be seen as a response to mobile, on...
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Google will punish “intrusive interstitials” with a ranking penalty in 2017
Google announced that is dropping the “mobile-friendly” label in search results. The company says that now 85 percent of pages in mobile...
Getting to the bottom of Google expanded text ad CTR and CPC
Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...
Google launches FaceTime competitor, video-calling app Duo
AmsStudio / Shutterstock.com During its developer conference this year, Google announced two new apps designed to take on incumbents in...
Keyword-driven ASO: a quick primer
65 percent of all iOS app discovery takes place via organic in-store (iTunes) search. If app discovery is a big part of your business...
Why links are still the core authority signal in Google’s algorithm
It’s almost impossible to see any meaningful search engine optimization (SEO) results without spending some time building and honing your...
Russia fines Google nearly $7MM for ‘anticompetitive’ app pre-install rules
Last year, the Federal Antimonopoly Service of the Russian Federation (FAS) found that Google violated its competition law by requiring...
Confirmed: New AdWords interface rolling out to more users
In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift...
Google injects more context into micro-moments
More than a year has gone by since Google introduced the concept of micro-moments, which Google defines as times “when people reflexively...
Advanced Google Shopping: Is price a proxy for Quality Score in product ads?
In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented...
So we have 45 more characters in AdWords text ads… Now what?
The one thing that’s remained constant in AdWords over the past 15 years is the good ol’ 25-35-35 character rule we worked with in text...
Facebook tests streaming videos to TV using Apple’s AirPlay, Google’s Chromecast
Facebook has overtaken the small screen in people’s pockets. Now it’s ready to take on the big screen in their living rooms. Facebook has...
How to get the old Google Keyword Planner volume data
Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine...
Online car retailer Vroom launches first VR-based auto showroom
A test drive in Vroom’s VR car showroom The shop-in-your-pajamas revolution is hitting a new milestone, with the launch of the first...
4 things you didn’t know about rich snippets
Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search...
Google Analytics launches Demo Account for learning & training
To help people gain experience with Google Analytics, Google is launching Demo Account for Analytics. The idea is to give those...
Google: AMP content coming soon to organic mobile search results
It’s a big deal: Google will start showing indexed Accelerated Mobile Pages (AMP) content in mobile search results. The company has...
How does Google’s local algorithm work in 2016?
Last month at SMX Advanced, Dan Leibson and I unveiled the results of what we believe to be the largest ever statistical study of...
Excited about Google’s new map ads? You should be!
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience....
Google revenues climb 21 percent to $21.5 billion, powered by mobile
After a Q1 that disappointed investors somewhat, Google parent Alphabet delivered a big quarter yesterday. The company announced revenues...
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