Fahad HMay 15, 20194 min readKey takeaways for brands after Google Marketing Live 2019There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...
Fahad HMay 15, 20194 min readGoogle is focused on Ether and Ozone rather than on AmazonWe were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper...
Fahad HMay 14, 20193 min readGoogle bringing new Shopping experience with personalization, local and better checkout to U.S. nextIn late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...
Fahad HMay 14, 20194 min readGoogle announces new ‘discovery’ ad formats, revamped Shopping experience, native placemSAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San...
Fahad HMay 13, 20192 min readGoogle’s new Bumper Machine whips up 6-second bumper ads from longer videosGoogle has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Fahad HMay 10, 20193 min readGoogle shares details on how first price auctions in Google Ad Manager will workIn March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...
Fahad HMay 9, 20193 min readApple ITP engineer on Chrome tracking prevention: It ‘has a long way to go’John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday...
Fahad HMay 8, 20193 min readAs part of broader privacy push, Google gives users more control over location dataOne of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central...
Fahad HMay 8, 20192 min readGoogle App campaigns to get YouTube inventory, tROAS biddingA new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...
Fahad HMay 8, 20193 min readGoogle’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingAs expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...
Fahad HMay 7, 20193 min readGoogle Nest Hub Max: A new weapon in the smart home battle against AlexaAs expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been...
Fahad HMay 7, 20191 min readGoogle App Actions expands with four new categoriesApp Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and...
Fahad HMay 6, 20192 min readReported Google browser change could be final death blow to cookiesGoogle is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...
Fahad HApr 29, 20191 min readParallel tracking goes live for Google Ads display campaigns May 1After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...
Fahad HApr 26, 20192 min readPrivacy could be hurting Facebook Portal salesWhen Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also...
Fahad HApr 10, 20192 min readGoogle Cloud goes after commerce market with Cloud for Retail solutionsGoogle announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...
Fahad HApr 10, 20196 min readA case study for delivering performance in a mature Google Ads accountRunning a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a...
Fahad HMar 20, 20192 min readReport: Facebook the top network for app-installs, Google, Apple followThe top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes...
Fahad HMar 18, 20193 min readWaze conquers ‘digital dark zone’ with in-car, out-of-home ad coordinationWaze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled...
Fahad HMar 14, 20192 min readGoogle took down 2.3 billion bad ads, 1 million ad accounts in 2018Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...
