There were a couple of telling stats from this week’s Google Marketing Live event, which included many digital ad product announcements...

We were marveled at Google Marketing Live. Fascinating demos and ground-breaking announcements like the Discovery Ads and the Bumper...

In late March, Google rolled out a redesigned shopping destination in France. That turns out to have been a preview of the new global...

SAN FRANCISCO — Discovery is a big theme at this year’s Google Marketing Live, its annual event to unveil new ads products, held in San...

Google has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...

In March, Google announced it will shift to first price auctions for Google Ad Manager, its ad server and publisher exchange, by year...

John Wilander, Apple Webkit engineer and architect of Safari’s Intelligent Tracking Prevention (ITP) solution, said Wednesday...

One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central...

A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly...

As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...

As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been...

App Actions, first previewed at last year’s Google I/O, is expanding with built-in intents for four new App Action categories: health and...

Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the...

After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns...

When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also...

Google announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...

Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. If the campaign turns out to be a...

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes...

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled...

Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad...