A Penguin’s Tale: Responding to the latest update
For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012, we were told that this algorithm...
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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web...
Penguin 4.0: Necessary and positive improvement
Penguin 4.0 was announced on September 23, and I couldn’t be more excited. I believe Penguin 4 will be a boon for (legitimate) SEO...
How to dominate local SEO: more challenging in an evolving local search environment
Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting...
The eerie future of AdWords targeting
“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...
ProPublica slams Google for opt-in targeting changes that happened in June
He said. She said. ProPublica is taking Google to task for privacy policy changes that combine web browsing data and user profiles for...
3 things to do after a major Google algorithm update
The only constant in the world of SEO is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each...
Google shares data on how mobile is set to impact shopping this holiday
Along with a set of recommendations for effectively reaching shoppers on mobile this holiday season, Google published a compilation of...
Dear Google, how about OS targeting? Programmatic search?
Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...
What Google’s experimental content podium means for SEO
Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both...
Are there PPC monsters lurking inside your paid search account?
Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...
What Google’s recent RLSA updates mean for advertisers
At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...
Google unveils new look for AdSense interface
Update 11/17/16: Google has announced the old interface will be deactivated “by early 2017”. Google is going to be rolling out a new...
After 4 months & 125M+ pages indexed, where are we with AMP?
From left to right: Googler Adam Greenberg, Condé Nast’s John Shehata, Vox Media’s Elite Truong, and Search Engine Land’s Danny Sullivan....
Will the end of Samsung’s Galaxy Note boost sales of Google’s Pixel?
In what appears to be an unprecedented move in the industry, Samsung has halted production of its troubled Galaxy Note 7. The device was...
Results from the Local SEO Ranking Factors Study presented at SMX East
The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President...
IAB’s first report on VR/AR surveys the terrain for marketers
A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...
Report: on average day, nearly 40 percent of searchers use only smartphones
ouh_desire / Shutterstock.com Google released new “cross device” research that provides more evidence of what we already know: a...
Give Google a break: Tackling paid links is harder than you may think
Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at...
AdSense tweaks the look for text ads again
Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist...
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