The testing and implementation of ad copy in AdWords has become increasingly important — and increasingly difficult. This is a result of...

Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

The family of Amazon Alexa devices “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to...

bad press due to the amount of spam that originates from users of the product. In May of 2015, Map Maker was actually shut down to help...

They also provide a brand showcase publishers should love. AMP “Top Stories” scrolling rich card carousel in Google mobile search But...

The Farm SoHo or CoCo Minneapolis, or working from a home office, the harsh environment of Google AdWords can feel like a trap. Where do...

On February 6, 2013, Google announced Enhanced Campaigns, coupling devices together to encourage (nod nod wink wink) the development of...

This fall was packed with announcements about Google’s mobile-first index. First, Gary Illyes gave a keynote at Pubcon and dropped a bomb...

Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online...

Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes...

Google has announced that, beginning in January, ad groups in Google video and display campaigns that do not have any targeting set at...

Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the...

Copyright by World Economic Forum/Photo by Michael Wuertenberg What keeps Google at the top of WPP’s media supplier list? “The power of...

Bloomicon / Shutterstock.com If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions...

The problem can even be so significant for small business sites that it seriously distorts the number of sessions and page views. In the...

Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy...

Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following...

Kashin / Shutterstock.com Eric Schmidt predicted that sales of smartphones would surpass PCs more than six years ago, as the then-Google...

On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of...