
Local SEO in 2017: 5 simple ways to dominate local search
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s...

Google AdSense publishers get more control over the ads that can show on their sites
Google announced Tuesday that it is expanding the capability for publishers to opt out of certain ad categories and has increased the...

When should advertisers consider pausing Google Local Inventory Ads?
In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...

Google Data Studio removes 5 free reports limitation
If you’ve been using the free version of Google Data Studio and run up against the limit of five reports per account, good news. All...

The PPC industry would not exist under Trump’s immigration policy
President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even...

Tech firms join forces to push back on Trump immigration ban
Stunned by the White House’s anti-immigration and travel ban, a group of major tech companies is planning on submitting a “friend of the...

A better Siri is critical to the iPhone’s long-term competitiveness
When Apple bought Siri in 2010, it ushered in the era of the virtual assistant. It was a truly differentiated feature vs. Android phones....

How to check which URLs have been indexed without upsetting Google: A follow-up
Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in the SERPs....

Google: $26 billion in Q4 revenue beats expectations but earnings down
Google parent Alphabet Inc. announced financial results for the fourth quarter of last year. The company reported $26.06 billion in...

Oracle complains to EU that Google now has unfair ad-targeting advantage
New complaints about Google’s ad-targeting capabilities may compound the company’s existing legal challenges in Europe. According to an...

Google AMP carousels are multiplying!
In case you missed it, Google has launched a new type of AMP rich card carousel in mobile search results — in addition to the Top Stories...

YouTube gains access to Google account data for ad targeting, teases new measurement solution
Bloomicon / Shutterstock.com Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account...

Survey: Social and mobile are top drivers of new small business digital spending
Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary...

Snapchat will target ads based on what people buy off Snapchat
If you want to make a lot of money selling digital ads, you need to win over direct-response advertisers, like Google and Facebook have,...

Cortana comes to Android’s lock-screen in a battle for visibility and usage
Because Microsoft’s mobile operating system has a tiny share of the smartphone market, the company has been forced to get creative about...

Mind the store: Using AdWords to drive offline sales
Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits...

Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and...

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and...

A simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the...
























