Here’s a familiar story: a group of locksmiths has filed a class action lawsuit against Google, Microsoft and Yahoo. They claim the...

Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...

If you follow the world of Google and search at all, you’ve heard about Google’s intent to switch to a mobile-first index. In this post,...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing...

It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing...

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...

Why are my Google display campaigns running on “XYZ-Hyperpartisan-Site” with less-than-accurate or altogether false articles? That’s the...

The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With...

IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of...

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time...

The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015,...

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you...

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location...

Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...

Twin Design / Shutterstock.com YouTube has announced that it will no longer support 30-second video ads that users can’t skip, starting...

A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...

In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its...

The mechanics of those efforts can be hard to follow if you aren’t familiar with the AdRank system Google uses to decide which ads to...

It’s not often that Google announces an algorithm update in advance. But when they do, not only can webmasters prepare for that update,...