Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...

On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...

Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...

Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...

A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people...

Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...

According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...

Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and...

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...

Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...

Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...

The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...

Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...

Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...

Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...

Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...

A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...

GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...