Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is...
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What the data tells us about the death of exact match and its impact
On March 17, Google announced an adjustment to the functionality of our beloved match types, effectively changing exact match into...
YouTube channels must now hit 10K views to start earning ad revenue
Alexey Boldin / Shutterstock.com After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads...
Google Analytics remarketing lists go cross-device May 15
Last September, Google announced it would start using signed-in user data to enable retargeting across devices on the Google Display...
SMX West: Solving SEO Issues in Google’s Post-Update World
How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms?...
YouTube TV premieres in five markets, including LA, NY, SF
A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people...
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
Procter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...
Android now the world’s dominant OS, surpassing Windows
According to StatCounter, the Android operating system has now passed Microsoft Windows as the leading OS globally. The data reflect...
Google Customer Reviews launches, replacing Google Trusted Stores program
Last month, we reported that Google would be shutting down Google Trusted Stores, its six-year-old ratings and certification program, and...
The newest addition to the marketing mix’s Ps: Proximity
Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...
Countering header bidding, Google drops its ‘last look’ advantage
Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...
Google Maps ad traffic steadily growing
Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...
Baidu becomes Google’s biggest ally in mobile page speed
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The tech leader of Baidu MIP, Gao...
Google is set to expand its store visits program to thousands more advertisers
Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it...
A/B testing solution Google Optimize is out of beta and free for everyone
Google’s A/B testing and content personalization solutions, Optimize and Optimize 360, are now out of beta. Google Optimize is now free...
Why Google’s SEO advice is NOT (always) in your best interest
Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide...
After ad boycotts, Google promises new reporting & review processes for upset advertisers
Google Chief Business Officer Philipp Schindler outlined and reiterated the steps the company is taking on brand safety measures in a...
A new language called WebAssembly is opening the door to the next generation of browsers
A still frame from a moving, generated landscape inside a browser using WASM If you think of the online world as browser experiences...
Google site search is on the way out. Now what?
GongTo / Shutterstock.com Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup....
Major US brands now pulling ads from YouTube & Google over extremist content
Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...
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