Andy Rubin, former Google employee and creator of the Android operating system, unveiled two new products from his new company: a...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to...

At Tuesday’s Google Marketing Next event, Google announced more integrations for AMP for Display and Search advertisers. For search...

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday....

Measurement firm comScore released its latest round of online and mobile rankings for the US market. Since comScore began reporting on...

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone,...

Alexey Boldin / Shutterstock.com This morning, at Google Marketing Next in San Francisco, the company is making a number of ads and...

As it did with web analytics in 2005, Google is bringing attribution to the masses with the new free version of Google Attribution....

Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the...

There’s a good chance your AMP ad setup involved plugging in one or two programmatic exchanges, plus a paid link module at the bottom of...

Google is bringing the Chrome browser to virtual reality (VR) and also bringing augmented reality (AR) into the Chrome browser. On the...

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding...

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to...

Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at...

Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior...

While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers...

“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box...

Bloomua / Shutterstock.com Google has quietly paused its TrueView discovery ads that show up in mobile search results or as a “related...

Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...