Google announces changes to environment, position targeting settings in DV360
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Signed-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced...
Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the...
Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are...
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013....
Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...
Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...