Google announces changes to environment, position targeting settings in DV360
In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
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Chrome lets users pay with credit cards saved in their Google accounts
Signed-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced...
Millions of fake Google Maps listings hurt real business and consumers
Google Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the...
Google DV360 testing 3D and YouTube live stream display ad formats
Google Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
8 free keyword research tools for SEO (that beat their paid alternatives)
If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm
Google, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Antitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probes
The Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are...
The North Face gets a thumbs down from SEO community after manipulating Google image search results
Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
After almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013....
“Popular dishes” have arrived in Google Maps listings
Google Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...
How to maximize social media traffic to your site
How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
A year after GDPR, mobile notifications are up, location sharing is down
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Be smart, advertisers. Here’s how to approach rising Google brand CPC
Branded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
Class-action lawsuit accuses Google of improperly withholding refunds for ad fraud
In 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Location intelligence companies react to new Android privacy controls
Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...
The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the fun
Google Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Google Display & Video 360 adds more tools to streamline cross-screen TV buys
In an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
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