Fahad HJul 5, 20192 min readGoogle announces changes to environment, position targeting settings in DV360In an effort to provide advertisers with more accurate and granular ad targeting options in Display & Video 360, Google will be launching...
Fahad HJul 5, 20191 min readChrome lets users pay with credit cards saved in their Google accountsSigned-in Chrome users can now use payment methods that are saved to their Google accounts during the checkout process, Google announced...
Fahad HJun 25, 20197 min readMillions of fake Google Maps listings hurt real business and consumersGoogle Maps carries approximately 11 million illegitimate local listings, with hundreds of thousands more getting created each month, the...
Fahad HJun 19, 20191 min readGoogle DV360 testing 3D and YouTube live stream display ad formatsGoogle Display & Video 360 is testing two new rich media, interactive display ad formats. Swirl. The swirl display ad format incorporates...
Fahad HJun 18, 20195 min read8 free keyword research tools for SEO (that beat their paid alternatives)If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts...
Fahad HJun 17, 20192 min readAlmost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firmGoogle, Facebook and Amazon are the top three digital ad platforms in the U.S. Together they capture just under 70% of all digital ad...
Fahad HJun 13, 20192 min readMarketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes...
Fahad HJun 12, 20193 min readMary Meeker: Social media usage is flat globally, mobile ad spend continues to climbMary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Fahad HJun 5, 20193 min readAntitrust mania sweeps Washington as Google, Facebook, Amazon and Apple all face probesThe Trump administration and many Republicans in Congress believe that Silicon Valley is biased against conservatives. Democrats are...
Fahad HJun 3, 20193 min readThe North Face gets a thumbs down from SEO community after manipulating Google image search resultsLast week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Fahad HJun 3, 20192 min readReports: Google, Amazon to face new antitrust inquiries in changed political climateAfter almost two years of investigation and intense lobbying, the FTC closed its antitrust investigation of Google in January 2013....
Fahad HMay 31, 20191 min read“Popular dishes” have arrived in Google Maps listingsGoogle Maps has added a “popular dishes” section to eatery listings, giving prospective diners a faster way to check out a restaurant’s...
Fahad HMay 28, 20196 min readHow to maximize social media traffic to your siteHow good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet...
Fahad HMay 22, 20192 min readA year after GDPR, mobile notifications are up, location sharing is downIn the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...
Fahad HMay 21, 20197 min readHow to check why PPC performance changedThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Fahad HMay 20, 20196 min readBe smart, advertisers. Here’s how to approach rising Google brand CPCBranded keywords, or keywords that include the name of the advertiser bidding on those keywords, have long been a source of controversy...
Fahad HMay 17, 20192 min readClass-action lawsuit accuses Google of improperly withholding refunds for ad fraudIn 2017, Google agreed to provide refunds to selected advertisers using DoubleClick Bid Manager (now called Display & Video 360) where...
Fahad HMay 15, 20194 min readLocation intelligence companies react to new Android privacy controlsPrivacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and...
Fahad HMay 15, 20196 min readThe big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funGoogle Ads SVP of Ads and Commerce Prabhakar Raghavan on stage at Google Marketing Live Tuesday. SAN FRANCISCO – A trend that has been...
Fahad HMay 15, 20192 min readGoogle Display & Video 360 adds more tools to streamline cross-screen TV buysIn an effort to scale advertising opportunities through connected TV, Google introduced Tuesday a batch of new tools available in Digital...
