Until comparatively recently, most multilocation brands and enterprises didn’t maintain separate corporate and individual store location...

In the wake of the EU’s recent $2.7 billion dollar fine of Google, the US news media are seeking to both change and wield antitrust law...

It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can...

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...

Google presented an early look Wednesday at how it’s starting to think about ads for virtual reality applications. A team working in...

When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform...

One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by...

Bloomua / Shutterstock.com Google’s long-running practice of mining email content in Gmail accounts to target ads is coming to an end...

This post has been updated to include new efforts and updates on previously announced initiatives. As adoption of programmatic and...

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling...

The challenges YouTube has long faced in policing hateful, extremist and inflammatory content came into full view this spring when...

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth...

Chartbeat released a report this week that quantifies the benefits of faster mobile page-load times, and specifically of publisher usage...

Following on its commitment in March to review and beef up policies for ad-supported content, YouTube rolled out updated guidelines that...

When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...

Video marketing is becoming a digital marketing necessity. (It’s not a “nice-to-have” marketing strategy anymore.) People love to watch...

How do you know if what you are doing is actually working? Sure, traffic may be going up, but what about after that? Are your new...