Report: More than 50% of digital media time now spent within five mobile apps
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...
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Nailing down ads for the holiday season
Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...
Google’s big gamble on ad blocking and why you should care
Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...
AdWords app-install campaigns to sunset as Universal App Campaigns take over
Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with...
Breaking news: When AMP goes through the roof
The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit...
What are the risks for businesses that are getting fake reviews on Google?
Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...
Google’s new HR product is a game changer: Which industry is next?
A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...
Google updating site category exclusion options for Google Display Network campaigns
Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google...
Google reportedly pitching publishers on YouTube video player with ad inventory controls
Kaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...
3 ways to use search query data from Google Search Console
In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has...
4 deceptive Google Analytics metrics that fool retail marketers
For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...
If your GMB page updates & no one knows, does it make a sound?
If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were...
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...
How to test (and perfect) nearly everything in PPC
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...
Meet the fake news of the online marketing world (that Google loves!): Review sites
A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...
Amazon Prime Day’s surprising effects on Google AdWords performance
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...
Google bars AdSense publishers from using pop-under ads
Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...
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