The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with...

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit...

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging...

A comparison of applicant-tracking systems on Software Advice lists 260 products. But there’s a new product to add to the list — a...

Google is refining the options it gives advertisers for excluding categories of sites from their display network campaigns on the Google...

Kaspars Grinvalds / Shutterstock.com Just as Google has issued another update on its efforts to address advertisers’ brand safety...

In my last column, I covered how you can use Google’s Search Console to learn about the health of your website. Search Console has...

For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

If you own SEO at a multi-location brand (or an agency that works with them), it can be hard to sleep at night. Once upon a time, we were...

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Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social...

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of...

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of...

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question”...

Advertisers have been able to retarget people who engage with their YouTube channels when they watch other videos on the site with...

Google is shoring up its AdSense policies regarding pop-under and pop-up ads. On Tuesday, the company said it has clarified the policies...