Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much...

Browser wars are so last century. In a few weeks, we could see the next phase of the Messaging Wars. That’s when Sprint is expected to...

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta...

This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start...

Google has long stressed the importance of “high-quality content” but has provided little, if any, help for those seeking to create it....

Twin Design / Shutterstock.com In May, Google shared details of a beta program for location extensions and store visits tracking for...

New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for...

To help address this challenge, we turn to attribution tools and technologies, which leverage vast data sets and methodologies that allow...

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created...

If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when...

It is October — which means that the holiday buying frenzy is upon us. Advertisers will try to attract shoppers with enticing offers and...

In San Francisco on October 4, Google held its “Made by Google” hardware event. This comes in the wake of Apple’s recent iPhone X launch...

The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy, senior vice...

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages...

Starting Wednesday, Comparison Shopping Engines/Services (CSEs) such as Kelkoo, Shopzilla and Twenga will be able to run product listing...

While running a successful advertising campaign can be complex at the best of times, it presents a special challenge to small industrial...