But what if some of the traffic (or even a lot of it) isn’t attributed correctly, and you aren’t getting credit for it? [Read the full...

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages...

Chris Tolles should be freaking out right now. As CEO of news aggregation site Topix, his is one of the media companies that would...

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...

Publishers that want to run Google AdSense native in-feed ads on their sites can now opt to have Google’s machine learning take control...

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of...

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and...

A small segment of Google AdSense publishers have noticed changes in ad delivery on their sites over the past month or so. Publishers say...

Google is set to begin placing tighter review controls on videos published on YouTube channels included in the Google Preferred bundling...

Google AdSense has announced two new Experiments features to give publishers a deeper understanding of how certain factors affect their...

When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause...

Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday...

The Alibaba-owned UC browser is winning the war for mobile users in India and Indonesia. Relying on StatCounter data, The Wall Street...

As SEOs working in the weeds with our clients each day, it can sometimes be hard to truly see how major Google algorithm updates affect...

If you don’t measure the success of your effort, you’ll never know if it’s giving you a positive return. Fortunately, there are...

Thanksgiving, Black Friday and Cyber Monday are evolving concepts for shoppers and retailers alike. Catching Thanksgiving and Black...

The Interactive Advertising Bureau just released its first half 2017 digital advertising revenue report. Revenues reached a record $40.1...

cease showing ads on websites that display non-compliant ad experiences beginning February 15. The initial warning was issued in June but...