Google updates ‘Ad Settings’ to allow users to turn off targeting signals
Google has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
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Report: Google and Facebook top advertisers’ list of fears that could impact their businesses
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Google bows to publisher pressure to uncap vendor limit for its CMP, Funding Choices
The tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
The big list of political ad policies from leading social & search platforms
We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...
Apple and Google try to help you curb your smartphone compulsions
Google and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize....
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends re
Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out...
DoubleClick Bid Manager opens up digital audio ad buying globally
As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Google holds an AMA-style meeting with dozens of publishers on GDPR
The format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...
Google is testing ads in its app Feed
Ad-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...
Introducing Search Engine Land’s ‘Guide to PPC’
Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and...
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
Amazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The...
Yelp asks Europe to take new antitrust action against Google
According to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its...
Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Report: Google Home beats Amazon Alexa in Q1 global device shipments
According to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
YouTube’s new streaming music service to start rolling out this week
Starting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the...
60 Minutes segment: Google is a monopoly without question
In last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
Australian privacy regulators examining Google’s Android location-data collection
European privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Google issues updated GDPR guidance to publishers on how to gain consent from users
CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
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