Fahad HJun 15, 20181 min readGoogle updates ‘Ad Settings’ to allow users to turn off targeting signalsGoogle has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Fahad HJun 13, 20181 min readReport: Google and Facebook top advertisers’ list of fears that could impact their businesses The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience...
Fahad HJun 12, 20185 min readIf you’re not updating ROAS and CPA targets frequently, you’re missing outOur founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Fahad HJun 11, 20181 min readGoogle bows to publisher pressure to uncap vendor limit for its CMP, Funding ChoicesThe tool allows publishers to create and display a message that lists the ad tech providers their sites use and asks visitors to consent...
Fahad HJun 8, 20185 min readThe big list of political ad policies from leading social & search platformsWe’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the...
Fahad HJun 5, 20182 min readApple and Google try to help you curb your smartphone compulsionsGoogle and Apple are having their “Alfred Nobel moment.” Nobel was the Swedish inventor of dynamite who also established the Nobel Prize....
Fahad HJun 1, 20183 min readDigital advertising’s opportunities & threats from Mary Meeker’s Internet Trends reAdvertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out...
Fahad HMay 30, 20182 min readDoubleClick Bid Manager opens up digital audio ad buying globallyAs investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
Fahad HMay 29, 20188 min readGoogle holds an AMA-style meeting with dozens of publishers on GDPRThe format of the meeting was an AMA (ask me anything) with legal and product executives who have been involved with Google’s GDPR...
Fahad HMay 25, 20181 min readGoogle is testing ads in its app FeedAd-free footprints don’t last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing...
Fahad HMay 25, 20181 min readIntroducing Search Engine Land’s ‘Guide to PPC’Our comprehensive Guide to PPC (pay-per-click) covers the fundamentals (how the AdWords ad auction works, how to set up an account and...
Fahad HMay 25, 20183 min readUnauthorized Alexa conversation recording unnerved owner, called a mistake by AmazonAmazon Echo, housing the Alexa intelligent agent When it comes to next-generation technologies, like AI, the discussion is binary. The...
Fahad HMay 24, 20182 min readYelp asks Europe to take new antitrust action against GoogleAccording to the Financial Times (paywall), Yelp has formally complained to the European Commission (EC) that Google “abused its...
Fahad HMay 24, 20181 min readGoogle to join IAB Europe’s Transparency and Consent FrameworkThe framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...
Fahad HMay 23, 20181 min readReport: Google Home beats Amazon Alexa in Q1 global device shipmentsAccording to a new quarterly tracking estimate from Canalys, Google shipped more smart speakers in Q1 2018 than Amazon. Globally, the...
Fahad HMay 21, 20181 min readYouTube’s new streaming music service to start rolling out this weekStarting Tuesday, YouTube will be rolling out its YouTube Music platform, the site’s new streaming music service. According to the...
Fahad HMay 21, 20182 min read60 Minutes segment: Google is a monopoly without questionIn last night’s widely anticipated “60 Minutes” segment on Google, the program asks, “How Did Google Get So Big?” The answer the...
Fahad HMay 16, 20181 min readAll Apple News publishers can now use DoubleClick for Publishers to serve direct-sold adsApple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
Fahad HMay 15, 20182 min readAustralian privacy regulators examining Google’s Android location-data collectionEuropean privacy moves are having a ripple effect around the globe. Reuters reported earlier today that Google now faces an investigation...
Fahad HMay 14, 20181 min readGoogle issues updated GDPR guidance to publishers on how to gain consent from usersCookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...
