This 7-Step Content Marketing Plan Earned an $87 Million Paycheck
Marcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.” Marcus’s words resonated deeply with...
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How to Justify the Cost of Content Marketing
How much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
How to Justify the Cost of Content Marketing
How much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
How To Explain Content Marketing To The C-Suite
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
How To Explain Content Marketing To The C-Suite
Chances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
Selling the C-Level: 7 Content Marketing Myths Debunked
During Jay Baer’s and my SXSW presentation, we had a number of questions about selling content marketing into the organization and to...
Selling the C-Level: 7 Content Marketing Myths Debunked
During Jay Baer’s and my SXSW presentation, we had a number of questions about selling content marketing into the organization and to...
4 Hidden Benefits of Content Marketing that Go Beyond ROI
Ostensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
4 Hidden Benefits of Content Marketing that Go Beyond ROI
Ostensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
What Can a Super Bowl Ad Buy You in Content Marketing?
For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...
What Can a Super Bowl Ad Buy You in Content Marketing?
For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...
Content Marketing and the War of Attrition
There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of...
Content Marketing and the War of Attrition
There are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of...
10 Content Marketing Books to Help Sell the C-Level
Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca...
10 Content Marketing Books to Help Sell the C-Level
Just ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca...
The Difference Between You and a Media Company
“The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships … A...
The Difference Between You and a Media Company
“The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships … A...
How to Make the Case for Data-Driven Marketing
As shown in a recent study by InfoPrint Solutions and the CMO Council, 91% of consumers are opting out of email, which has become the...
How to Make the Case for Data-Driven Marketing
As shown in a recent study by InfoPrint Solutions and the CMO Council, 91% of consumers are opting out of email, which has become the...
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