Fahad HSep 13, 20127 min readThis 7-Step Content Marketing Plan Earned an $87 Million PaycheckMarcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.” Marcus’s words resonated deeply with...
Fahad HJun 6, 20122 min readHow to Justify the Cost of Content MarketingHow much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
Fahad HJun 6, 20122 min readHow to Justify the Cost of Content MarketingHow much does content marketing really cost? The cost of content isn’t simply what you need to pay your writers and designers. Content...
Fahad HMay 25, 20122 min readHow To Explain Content Marketing To The C-SuiteChances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
Fahad HMay 25, 20122 min readHow To Explain Content Marketing To The C-SuiteChances are the CEO, CMO, and other executives in your organization know at least a little something about how to deliver a message to...
Fahad HMar 14, 20124 min readSelling the C-Level: 7 Content Marketing Myths DebunkedDuring Jay Baer’s and my SXSW presentation, we had a number of questions about selling content marketing into the organization and to...
Fahad HMar 14, 20124 min readSelling the C-Level: 7 Content Marketing Myths DebunkedDuring Jay Baer’s and my SXSW presentation, we had a number of questions about selling content marketing into the organization and to...
Fahad HFeb 7, 20123 min read4 Hidden Benefits of Content Marketing that Go Beyond ROIOstensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
Fahad HFeb 7, 20123 min read4 Hidden Benefits of Content Marketing that Go Beyond ROIOstensibly, this is a good thing. After all, it suggests that our industry has outgrown its “cottage” status and moved into the big...
Fahad HFeb 6, 20122 min readWhat Can a Super Bowl Ad Buy You in Content Marketing?For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...
Fahad HFeb 6, 20122 min readWhat Can a Super Bowl Ad Buy You in Content Marketing?For those counting, that’s $116,000 per second. Back in 2008 I looked at how much content marketing you could buy for the price of a...
Fahad HJan 18, 20122 min readContent Marketing and the War of AttritionThere are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of...
Fahad HJan 18, 20122 min readContent Marketing and the War of AttritionThere are a lot of reasons why content marketing doesn’t work for some companies. If we were making a list, they would include: A lack of...
Fahad HJan 13, 20121 min read10 Content Marketing Books to Help Sell the C-LevelJust ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca...
Fahad HJan 13, 20121 min read10 Content Marketing Books to Help Sell the C-LevelJust ended a pretty impressive Content Marketing Institute webinar hosted by Joe Chernov, VP of Content Marketing for Eloqua and Rebecca...
Fahad HJan 7, 20111 min readThe Difference Between You and a Media Company“The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships … A...
Fahad HJan 7, 20111 min readThe Difference Between You and a Media Company“The only difference,” Pulizzi says, “is that a media company leverages content in order to sell paid content and sponsorships … A...
Fahad HDec 3, 20103 min readHow to Make the Case for Data-Driven MarketingAs shown in a recent study by InfoPrint Solutions and the CMO Council, 91% of consumers are opting out of email, which has become the...
Fahad HDec 3, 20103 min readHow to Make the Case for Data-Driven MarketingAs shown in a recent study by InfoPrint Solutions and the CMO Council, 91% of consumers are opting out of email, which has become the...
