Fahad HDec 5, 20139 min readConvert Your Content Marketing to Revenue: 7 Pieces of the PuzzleB2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing,...
Fahad HDec 5, 20139 min readConvert Your Content Marketing to Revenue: 7 Pieces of the PuzzleB2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing,...
Fahad HNov 1, 20135 min readHow to Design a Compelling Demand Generation Strategy for the C-Suitedemand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at...
Fahad HNov 1, 20135 min readHow to Design a Compelling Demand Generation Strategy for the C-Suitedemand generation toolkits to access executives and try to get them to buy, only to find themselves facing silence, disinterest or, at...
Fahad HOct 3, 20138 min readManaging a Marketing Strategy Change: 5 Ways to Get Buy-in for Contentmarketing strategy to a more content-centric approach. It is not uncommon to hear stories about bosses who “just don’t get it” or “can’t...
Fahad HOct 3, 20138 min readManaging a Marketing Strategy Change: 5 Ways to Get Buy-in for Contentmarketing strategy to a more content-centric approach. It is not uncommon to hear stories about bosses who “just don’t get it” or “can’t...
Fahad HSep 30, 20139 min readHow to Battle 7 “Sins” that Derail Content Marketing SuccessContent marketing professionals serve challenging clients and internal stakeholders like these all the time. Fortunately, most clients...
Fahad HSep 26, 20136 min readProve Content Marketing ROI to Your CEO: 4 Values to CommunicateThis post was co-authored by Raubi Perilli, who is an active manager for the CopyPress Community. You can follow Raubi on...
Fahad HSep 26, 20136 min readProve Content Marketing ROI to Your CEO: 4 Values to CommunicateThis post was co-authored by Raubi Perilli, who is an active manager for the CopyPress Community. You can follow Raubi on...
Fahad HJul 27, 20133 min read4 Reasons Why You Might Not Need A Content Marketing PlanCMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase your content success. Obviously, we’re...
Fahad HJul 27, 20133 min read4 Reasons Why You Might Not Need A Content Marketing PlanCMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase your content success. Obviously, we’re...
Fahad HMay 31, 20134 min readWhat’s So New About Content Marketing?content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of...
Fahad HMay 31, 20134 min readWhat’s So New About Content Marketing?content marketing grows more popular than Justin Bieber, there’s one question I keep hearing from those who are innately suspicious of...
Fahad HMar 16, 20132 min read2 Foolproof Methods for Getting Content Marketing Buy-InAs our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are...
Fahad HMar 16, 20132 min read2 Foolproof Methods for Getting Content Marketing Buy-InAs our recent content marketing research has found, 22 percent of North American B2B marketers and 21 percent of B2C marketers are...
Fahad HFeb 16, 20135 min readContent Marketing: Why You Should Buy Value Instead of Leasing ItIf you are looking at a car or a house, there are pros and cons to buying versus leasing (or renting). To make a decision, first you have...
Fahad HFeb 16, 20135 min readContent Marketing: Why You Should Buy Value Instead of Leasing ItIf you are looking at a car or a house, there are pros and cons to buying versus leasing (or renting). To make a decision, first you have...
Fahad HFeb 6, 20136 min readGetting Buy-In for Your Content Marketing: A 3-Point ProcessYou already know this, but do your organization’s CMOs, CFOs, and CEOs get it? They may hear whispers that “content is king,” but are not...
Fahad HFeb 6, 20136 min readGetting Buy-In for Your Content Marketing: A 3-Point ProcessYou already know this, but do your organization’s CMOs, CFOs, and CEOs get it? They may hear whispers that “content is king,” but are not...
Fahad HSep 13, 20127 min readThis 7-Step Content Marketing Plan Earned an $87 Million PaycheckMarcus Sheridan referred to content marketing as the “weapon Davids use to slay Goliaths every day.” Marcus’s words resonated deeply with...
