You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t...

You may be pleased with your email open rate or the number of Facebook “likes” your most recent post received, but these numbers won’t...

Editor’s note: For the most recent version of this post, click here. Questions about content marketing ROI are probably the ones I hear...

Editor’s note: For the most recent version of this post, click here. Questions about content marketing ROI are probably the ones I hear...

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication,...

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication,...

B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to...

B2B buyers are, on average, 57% of the way through the decision-making process before they speak with a salesperson, according to...

There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for campaign-based marketing. A new...

There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for campaign-based marketing. A new...

Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in...

Marketers need to ask their fellow C-level colleagues: “Do we want to be spending money on creating average marketing that gets lost in...

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that...

And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that...

Yet, content marketing is reaching a production and performance plateau, where marketers must get better at measuring performance to...

Yet, content marketing is reaching a production and performance plateau, where marketers must get better at measuring performance to...

Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are...

Over the next 12 months, 55% of B2B marketers plan to increase their content marketing budget, a sure-fire sign that more marketers are...

Consider these data points: 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are...

Consider these data points: 86% of B2B marketers report that their organizations are using content marketing, and 70% of them are...