Fahad HNov 6, 20171 min readSmartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Fahad HNov 2, 20171 min readOpenprise becomes GDPR-compliantOpenprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...
Fahad HOct 20, 20171 min readGDPR-ready? How US email marketers can avoid hefty new EU finesGeneral Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....
Fahad HOct 16, 20171 min readIs GDPR the Y2K for B2B marketing? And how to use it to your advantageGeneral Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams...