GDPR complaints stack up across the EU as regulators prepare to issue fines
GDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
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How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Senate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Whatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Top tech firms call for pro-business updates to federal data privacy laws
called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...
Google, IAB Europe still negotiating GDPR Consent Framework implementation
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Complaints to the ICO have spiked since GDPR came into effect in May
GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal
reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
Facebook bans an app once used by 4M people, suspends 200 more
Facebook has banned another app on its platform since announcing in March it had banned Cambridge Analytica for misusing user data via...
The United States finally starts to talk about data privacy legislation
But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
After all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data...
As Facebook user and revenue growth slows in Q2, advertisers are still on board
It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
Namogoo launches service to track personal data leakage through third parties
Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data...
OneTrust releases first free assessment tool for the new California privacy law
Just when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end
Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say...
Report: Most consumers think companies aren’t doing enough to protect their data
new research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock con
With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
SMX Advanced recap: Audience targeting in a privacy-centric world
Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...
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