Fahad HOct 11, 20183 min readGDPR complaints stack up across the EU as regulators prepare to issue finesGDPR) went into effect. Although the initial buzz around the sweeping legislation has died down, we’ve seen momentum in the United States...
Fahad HOct 9, 20184 min readHow the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problemsThe IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...
Fahad HSep 25, 20182 min readFeds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearingSenate hearing with top tech firms on the state of consumer data privacy, several pro-business groups have made their voices heard on the...
Fahad HSep 12, 20181 min readSmaato report finds post-GDPR spike in CPMs for non-targeted mobile adsWhatever the long-term effects of the General Data Protection Regulation (GDPR), the short-term effects include a boost in effective CPMs...
Fahad HSep 12, 20183 min readTop tech firms call for pro-business updates to federal data privacy lawscalled for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...
Fahad HSep 5, 20181 min readGoogle, IAB Europe still negotiating GDPR Consent Framework implementationIn May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...
Fahad HSep 5, 20181 min readComplaints to the ICO have spiked since GDPR came into effect in MayGDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...
Fahad HAug 28, 20183 min readNew report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...
Fahad HAug 23, 20183 min readFacebook bans an app once used by 4M people, suspends 200 moreFacebook has banned another app on its platform since announcing in March it had banned Cambridge Analytica for misusing user data via...
Fahad HAug 13, 20181 min readThe United States finally starts to talk about data privacy legislationBut what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...
Fahad HAug 10, 20181 min readQuantcast reports more than 90% of visitors to EU domains grant GDPR consentAfter all the teeth-gnashing, what if the vast majority of visitors give their consent for use of their personal data under General Data...
Fahad HJul 27, 20184 min readAs Facebook user and revenue growth slows in Q2, advertisers are still on boardIt’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed...
Fahad HJul 19, 20181 min readNamogoo launches service to track personal data leakage through third partiesIllustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data...
Fahad HJul 17, 20181 min readOneTrust releases first free assessment tool for the new California privacy lawJust when you thought you had a sense of how to deal with the European Union’s General Data Privacy Regulation (GDPR), which went into...
Fahad HJul 16, 20183 min readHow to reach consumers while protecting their privacyThe debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online...
Fahad HJul 13, 20181 min readTrustArc Survey: Most US, EU companies will comply with GDPR by year’s endAlmost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say...
Fahad HJul 10, 20182 min readReport: Most consumers think companies aren’t doing enough to protect their datanew research released Tuesday by digital advertising platform Choozle. According to the report, a full 89 percent of consumers polled...
Fahad HJul 6, 20181 min readDespite marketers’ optimism about new privacy laws, massive data breaches continue to rock conWith the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules...
Fahad HJul 4, 20184 min readSMX Advanced recap: Audience targeting in a privacy-centric worldHere is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Fahad HJul 3, 20181 min readPost-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targetingBoth user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life...
