Editor’s note: The 2019 version of the article is available here. Now in its seventh year, the Content Marketing Institute/MarketingProfs...

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. These companies are some of the most...

I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. These companies are some of the most...

To be successful, every marketer needs a game plan – a strategic collection of plays that will help you score points with your audience...

To be successful, every marketer needs a game plan – a strategic collection of plays that will help you score points with your audience...

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has...

Over the last six months, we’ve been releasing research reports based on the results of our annual content marketing survey. Each one has...

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers...

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers...

Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a...

Whether you want to admit it or not, there are probably some things about content marketing that you just don’t feel like you have a...

Our annual content marketing research literally has thousands of data points our research team digs through each year. While the...

Our annual content marketing research literally has thousands of data points our research team digs through each year. While the...

Excelling at any marketing initiative can be intimidating, and with content marketing representing a significant departure from the “old...

Excelling at any marketing initiative can be intimidating, and with content marketing representing a significant departure from the “old...

Editor’s note: Because of the importance of having subscription goals in content marketing, we’ve updated this post. I’ve had the amazing...

Editor’s note: Because of the importance of having subscription goals in content marketing, we’ve updated this post. I’ve had the amazing...

Editor’s note: This post has been updated because well-crafted personas are so essential to successful content marketing. “Personas? I...

Editor’s note: This post has been updated because well-crafted personas are so essential to successful content marketing. “Personas? I...

Back by popular demand: Check out the newest version of our Content Marketing Playbook! Last week, we shared Part 1 of our best practices...