
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization...

ESL’s CMO focuses brand refresh on the esports company’s compelling founding story
“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell....

SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...

As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep...

Meet the MarTech Speakers: Sheldon Monteiro
Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than 20 years working at the crossroads of customer...

Meet the MarTech Speakers: Mayur Gupta
As Senior Vice President and Head of the Digital Business at Healthgrades, Mayur Gupta works at the evolving intersection of marketing,...

Meet the MarTech Speakers: Barre Hardy
Barre Hardy is Associate Partner and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing™...

Meet the MarTech Speakers: Rohit Prabhakar
Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up...

Meet The MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing
Programmed by Scott Brinker, The MarTech Conference, March 21–22 in San Francisco, features marketing technologists from leading brands...

The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015
Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in...

15 Awesome Video Ads Big Brand CMOs Loved
Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that...

25 Business Books CMOs Are Reading This Year
It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite...

















