
VIDEO: Boston Celtics’ Peter Stringer Keynotes SMX Social Media Marketing
Having millions of fans and followers on social media sounds like every marketer’s dream, but when you’re talking about a rabid group of...

Microsoft’s Scroogled Campaign Hits New Low, Uses “Pawn Stars” Guys To Attack Chro
“Wow. How sad.” That was my reaction to watching the latest in Microsoft’s Scroogled campaign against Google, this time using two of the...

A Picture Worth 10,000 Shares: 5 Questions With Infographic World Founder Justin Beegel
social media manager for a publishing firm, Beegel followed his passion and began accepting content strategy consulting jobs during the...

Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics
Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of...

Google’s Broken Promises & Who’s Running The Search Engine?
In the past, Google might have explained such shifts in an attempt to maintain user trust. Now, Google either assumes it has so much user...

180 Days With Google Glass: Hits, Misses & What Marketers Need to Know
I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding...

YouTube Narrowing Traffic Gap With Facebook [Study]
The data come from How Much Media? 2013, a new report from the University of Southern California’s Marshall School of Business. The study...

Deja Vu: The “Digg Effect” Is Back
Twitter was a newborn. Facebook wasn’t nearly the behemoth that it is today. Google+? Yeah, right. Social media was a fairly new term at...

Study: 72% Of Consumers Expect Brands To Respond Within An Hour To Complaints Posted On Twitter
new study from social software provider Lithium reveals 53 percent of consumers expect a brand to respond to a tweet within an hour. That...

Some Brands Are Really Bad At Twitter … This Account Retweets The Worst
It’s called “Your Tweets Are Bad,” and you can find it at @urtweetsrbad. It exists for one reason and one reason only: to highlight lame...

SEE: The Giant Banner Ads Google Is Showing For Major Brands
New banner ad format, showing to some people in a search for Virgin America As we covered last week, there are now giant banner ads being...

54% Of Americans Post Original Photos Online & 18% Of Those With A Cell Phone Use Instagram
It’s official. If you are a connected adult and you don’t post original photos online, you are now in the minority. A new report by Pew...

“Blockbusters”: Why The Long Tail Is Dead And Go-Big Strategies Pay Off
It was a fascinating talk. To introduce her premise, Elberse compared the strategies and results of two business leaders in the...

Life With Google’s Other Flagship Phone, The Moto X
Google’s purchase of Motorola last year changed that. The recently launched Moto X is an Android phone designed and built by Google. How...

Is Microsoft’s Scroogled Campaign Working? Not If Gaining Consumers Is The Goal
Scroogled” campaign for almost a year now. Is it working? Ad Age has an interesting story with experts saying yes, in terms of ad...

Google+ Drives A Fraction Of The Referral Traffic That Facebook, Pinterest & Twitter Do [Report
That’s the main takeaway from an annual report released today by Shareaholic, makers of social sharing buttons and widgets that the...

Report: Mobile Video Campaigns Earn 13.64% CTR, Far Outperforming Desktop
mobile video engagement report from video technology company Unruly discovered the average CTR of mobile video campaigns has more than...

FAQ: All About Google’s New “Shared Endorsement” Ads
On November 11, Google is expanding the use of “Shared Endorsements” in ads, where people’s images and the things they like, comment on,...

Google Launching “Sponsored Endorsements” — User Ratings, Comments, Likes Integrat
NOTE: See our follow-up story, FAQ: All About Google’s New “Shared Endorsement” Ads According to a report in the New York Times: On...
























