
Yahoo Makes Secure Search The Default
Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by...

So You Want To Newsjack The Super Bowl? Here Are 6 Rules Brands Can’t Forget
I’m blaming Oreo. When Super Bowl XLVIII kicks off on February 2nd, brands big and small are going to be watching the game like hawks (no...

Microsoft Calls For International Conference On Government Surveillance
a range of reactions but many critics contend he didn’t go far enough. The proposed reforms also probably don’t help the tech...

Google, Moz & Hubspot Are The Most Recognized Marketing Tech Brands In Marketing Land Survey
It wouldn’t be too hard to make a list of the things that Google, Moz and HubSpot have in common: they provide marketing technology...

Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo
Nestle posted its “Butterfinger Cups 2014 Big Game Ad Teaser” video on YouTube yesterday, as well as using the video on the...

Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In
With a box office release scheduled for this Friday, the people behind the motion picture “Devil’s Due” have released a video ad for the...

How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo’s #KillingKennedy Campaign
The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing...

Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online
A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more...

Study: What Makes You Click On A Headline?
The form of the headline for this article — a question headline with “self-referencing cues” (“you”) — is more likely to generate a click...

Nest And Google’s Top 10 Biggest Acquisitions
Google’s announcement that it is snapping up home automation firm Nest for a cool $3.2 billion in cash had us looking back at Google’s...

FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works
Google has announced that soon, anyone with both a Gmail account and a Google+ account will be able to message anyone else with a Gmail...

P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympic
After experiencing much success with its “Thank You, Mom” campaign during the 2012 London Olympics, Proctor and Gamble has launched a new...

State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In
ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...

Mastercard #PricelessNewYear Campaign To Feature Consumer Photos On Times Square Billboards
The company has launched its #PricelessNewYear campaign, asking consumers to post images of their holiday “priceless moments” on...

Twitter Removes Block On Pro-Phil Robertson Petition, Says Mistakenly Flagged As Spam
Those who wanted to share a petition calling on A&E to immediately restore Duck Dynasty star Phil Robertson to his show found Twitter was...

Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actua
Airbnb’s “Home to You” campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana’s Audubon...

How Ad Retargeting Ruined Christmas
Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what...

What Email Marketers Are Saying About Gmail’s Image Serving Change
serving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should...

Oreo Cookie Balls: The Next Viral Christmas Video?
viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown — this one in the form...
























