Fahad HMar 17, 20141 min readAmerican Express CMO John Hayes: Marketers Win By Interpreting ChangeWhen American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads...
Fahad HMar 13, 20141 min readFacebook Ready To Start Selling Video Ads On News FeedsFacebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook,...
Fahad HMar 10, 20142 min readWelcome Change? Facebook’s New Brand Page Design Mimics Personal News FeedsFacebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than...
Fahad HMar 7, 20142 min readAfter The Newsjacking, Arby’s Pharrell Tweet Continues To Pay DividendsLooks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...
Fahad HMar 6, 20142 min readWhat’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 TakBuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t...
Fahad HMar 5, 20142 min readTwitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For OscarsAs the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Fahad HMar 3, 20142 min readDawn Data Brings A Daily Dose Of Google Analytics To Google GlassIt’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...
Fahad HMar 3, 20143 min readHow Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even TryingWhich brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller...
Fahad HMar 3, 20143 min readEllen Was On Stage At Oscars With Samsung, Backstage With iPhoneSamsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking...
Fahad HMar 3, 20141 min readEllen Breaks Most-Retweeted Record With All-Star Selfie At OscarsEllen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live...
Fahad HFeb 28, 20142 min readFacebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows...
Fahad HFeb 27, 20142 min readStudy: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open RatesAfter analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...
Fahad HFeb 26, 20141 min readMartin Beck, From LA Times, Joins Marketing Land As Social Media CorrespondentMartin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media...
Fahad HFeb 26, 20143 min readHow Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case StudAnyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...
Fahad HFeb 13, 20142 min readBig & Small Businesses Use Most Of The Same Marketing Technologies … With This One ExceptIn our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics...
Fahad HFeb 12, 20147 min read10 Big Brands That Were Penalized By Google, From Rap Genius To The BBCIt’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t...
Fahad HFeb 4, 20141 min readYep, Twitter Was A Real-Time Marketing Circus On Super Bowl SundayA really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl,...
Fahad HJan 29, 20142 min readArby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The GrammysShortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...
Fahad HJan 29, 20143 min readDear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For YMetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find...
Fahad HJan 29, 20142 min readWhere To Watch All The 2014 Super Bowl Ads OnlineUPDATE: Click here to watch our 2015 Super Bowl Commercials playlist. With just days to go before Super Bowl XLVIII, many of this year’s...
