American Express CMO John Hayes: Marketers Win By Interpreting Change
When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads...
top of page
Search
Facebook Ready To Start Selling Video Ads On News Feeds
Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook,...
Welcome Change? Facebook’s New Brand Page Design Mimics Personal News Feeds
Facebook is simplifying the layout of its brand pages, announcing today that it will display page posts in a single column rather than...
After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends
Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured...
What’s Old Is New: Jonah Peretti’s BuzzFeed Memo On Building A New Media Empire In 7 Tak
BuzzFeed CEO Jonah Peretti posted a staff memo comparing the media empire BuzzFeed is building now to media empires of the past. Don’t...
Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post,...
Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass
It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a...
How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying
Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller...
Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone
Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking...
Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars
Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live...
Facebook Cuts Into Google’s Lead As Top Traffic Driver To Online News Sites [Report]
Add this to the ongoing debate over whether social or search is driving more traffic to online publishers: new data from Parse.ly shows...
Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates
After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science...
Martin Beck, From LA Times, Joins Marketing Land As Social Media Correspondent
Martin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media...
How Adobe Used Twitter Lead Gen Cards To Drive Enrollments For A Brand New Online College [Case Stud
Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name...
Big & Small Businesses Use Most Of The Same Marketing Technologies … With This One Except
In our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics...
10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC
It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t...
Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday
A really smart guy (cough-ME-cough) recently predicted that Twitter would be a “carnival of brands” trying to newsjack the Super Bowl,...
Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys
Shortly into Sunday night’s Grammy Awards show, Arby’s social media manager Josh Martin started to notice a number of tweets mentioning...
Dear Brands: Helping Veterans & Charities Isn’t About Getting Likes & Retweets For Y
MetLife is running a social media campaign to raise money for Hiring Our Heroes today, an effort to help US veterans and spouses find...
Where To Watch All The 2014 Super Bowl Ads Online
UPDATE: Click here to watch our 2015 Super Bowl Commercials playlist. With just days to go before Super Bowl XLVIII, many of this year’s...
bottom of page