
Mark Zuckerberg & Sheryl Sandberg Want Facebook Ads To Delight You As Much As Any Other Content
Click to enlarge Mark Zuckerberg and Sheryl Sandberg, Facebook’s top two executives, talked about a grand vision for Facebook advertising...

At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong
It’s probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry...

Official: Google Approves The Marketing Land Google Glass App
How’s this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the...

Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%
Based on data from Marin’s Global Online Advertising Index, the study found customers who clicked on both search and social ads had...

Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers
Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for...

VIDEO + SLIDESHOW: From Content Marketing To Media Company
The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in...

VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making
With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business...

Twitter And Facebook Declare #MarchMadness Victories
Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding...

Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as...

The Drop In Facebook Page Reach Is All About The Competition
One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user...

Google Glass Turns 2: Here Are 60 Brands & Businesses Using It
Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called “Project Glass” at...

Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?
Prank idea: don't. — Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we’ve got a few questions. Were you...

Reddit’s April Foolery Wins A Slow Day For Social Media Pranking
It’s April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can’t...

YouTube, Google+ Have An Engagement Advantage In Shareaholic Survey
They may lag in total referral traffic, but YouTube and Google+ bring in a more engaged audience, according to a Shareaholic survey...

In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account
It was one of the strangest things I’ve seen related to Twitter on TV. The host of a popular comedy show killing his show’s Twitter...

Eat24 Sends Facebook Funny “Break-Up” Letter Over Decline In Post Views
Frustrated Facebook marketers might have found their patron saint. Eat24, a take-out food delivery app, has announced that it is deleting...

5 Ways To Ease The Facebook Page Organic Reach Blues
It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are...

Google Tries To Clear The Air By Dispelling 10 Google Glass Myths
Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch...

Facebook Sharing Bug Generates Faulty 404 Errors
It’s a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the...
























