
Turtle Wax Mines Social Media Gold With #Reflectie Contest
There aren’t many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to...

William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived̶
Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active,...

Everything You Need To Know About The New Google+ Name Policy: An Explainer
Yesterday’s news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and...

Google+ Drops Real Name Requirement, Apologizes For Delay
After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy...

Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Twee
Twitter has new analytics available that let anyone understand exactly how viewed their tweets are. Those stats also clear something else...

Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU
The EU’s Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the...

KLM Learns A Real-Time Marketing Lesson: Avoid Stereotypes
Real-time marketing is a tricky business. You want to be in the moment, you want to be witty and clever, you want to be true to your...

Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the...

Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing...

Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360
Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early...

Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% D
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand...

Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
It probably won’t be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident —...

Wait A Minute. Facebook Is Still A Big Hit Among Teens
It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their...

Google Domains: A New $12 Domain Registration Service Google Is Testing
Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that...

Social Media Lessons From The Stanley Cup Champion Of Twitter
Pat Donahue Jr. after the Kings’ Game 5 victory over the Rangers. Photo by Hannah Barnick Ask Pat Donahue Jr., the man behind the...

Up Close @ SMX Advanced: Creating Blockbuster Content
Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to...

Up Close @ SMX Advanced: Rethinking Retargeting
Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site...

Up Close @ SMX Advanced: Conversion Rate Rockstars
First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A...

Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer
Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With...
























