
The Crucial Insights Academia Can Teach Us About Online Marketing
So as a marketer, it behooves you to occasionally seek out research that can provide serious insights into understanding customer needs...

Every Major League Baseball Team Is Using Pinterest (Google+ and Tumblr, Too)
All 30 MLB teams also have official pages on Google+ and officials blogs on Tumblr. And the league itself also has an official presence...

If Google’s Really Proud Of Google+, It Should Share Some Real User Figures
Google+ now has 170 million users. Well, 170 million who have “upgraded” to Google+, whatever that means. It’s the latest in crazy...

Inside Twitter’s Spam Lawsuit: Fighting Five Defendants Cost More Than $700,000
We wrote yesterday about Twitter’s lawsuit against the five alleged spammers and, now that the filing is available (PDF download), more...

Larry Page Gives An “Update” After His First Year As CEO
posted an update about how his first year as Google’s CEO has been. Google is more focused, uses Google+ as a way to unite its various...

Is Google Letting Anyone Do “Scientific” Surveys A Good Thing?
Google Consumer Surveys service. Finally, “statistically significant, valid results at scale” at a price anyone can afford — only $0.10...

Dissecting “Hot On Google+,” A Look At How Posts Become Hot
Launched back in October, Hot on Google+ (also called “What’s Hot”) is a feature that helps deliver popular content on Google+ to the...

77 Percent Of Us Want To Get Marketing Messages Via Email & There’s No Close Second Place
The data come from ExactTarget’s 2012 Channel Preference Survey — the 14th report in the company’s Subscribers, Fans and Followers...

Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That
Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption. The numbers come from...

Debunking Senator Al Franken On Google, The Internet & Privacy
Al Franken as a comedian. I liked the idea of him becoming a US Senator. I definitely like the idea that he wants to defend Americans...

Blind Man Is First “Driver” Of Google’s Self-Driving Car & Why It Was Legal
Google posted an amazing video of one of its self-driving cars taking a blind man for a drive. What was remarkable to me was that it’s...

Pinterest: We’re “Actively Working” To Fight Spam; It’s A “Tremendous
U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way —...

Biz Stone Keynotes Adobe Summit 2012: Live Blog
Here we go again, yesterday’s Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I’d try again...

Arianna Huffington Keynote From Adobe Summit 2012: Live Blog
Salt Lake City, Utah – Adobe is hosting its 11th annual Digital Marketing Summit, and Arianna Huffington is about to take the stage in...

Google Analytics Launches New Social Reports To Measure Social ROI
announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social...

Why We Are On Tumblr
Marketing Land and Search Engine Land accounts on Tumblr. We’ve been quietly developing them this month, familiarizing ourselves with the...

Ex-Google+ Engineer: “Sharing Was Not Broken … Google Just Wasn’t Part Of It”
While the two companies have recently been trading shots via ad campaigns and blog posts, today a former Googler — and current...

Do Consumers Really Prefer The Mobile Web To Apps?
blog post that looked at apps and mobile web usage in the retail segment. The post carried the headline, “Retailer Mobile Websites Beat...

Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction...






















