“We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes...

According to Melnick, he has been managing the business of marketing for the majority of his career — working with everyone from...

“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...

In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their...

In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep...

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field...

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the...

In 2012, after more than a decade at Microsoft, Karen Dayan made the leap from building marketing programs for the world’s largest...

Forty percent of the marketing leaders who rank on Forbes’ 2017 list of the top 50 most influential CMOs belong to technology companies....

Fifteen years ago, Andrea Sullivan joined Interbrand as part of its client services division in New York City. During her tenure, she has...

Mizzen+Main’s CMO, Jen Lavelle, said she’d like to see the same Instagram shopable ad options that are available to the bigger retailers...

Marketing Land kept a close eye on all the latest digital marketing trends throughout the year, but we wanted to know how CMOs would...

For most Super Bowl advertisers, game-day is just the beginning, with many advertisers pushing out their campaigns weeks, and even...

For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that...

Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel,...

Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference....

Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused on upping its...

Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in...

As we did last year, Marketing Land will be providing our readers with the latest information on holiday e-commerce activity weekly in...

What’s a video view worth these days? YouTube says 30-seconds, but Facebook counts a video view at the three-second mark. Just last...