Fahad HApr 18, 20192 min readA Facebook voice assistant may have buy-in from marketers – but will users want it?Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...
Fahad HApr 18, 20192 min readA Facebook voice assistant may have buy-in from marketers – but will users want it?Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook...
Fahad HApr 16, 20192 min readFacebook gives Ads Manager a design refresh and launches new cost cap bidding strategyFacebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Fahad HApr 16, 20192 min readFacebook gives Ads Manager a design refresh and launches new cost cap bidding strategyFacebook announced on Tuesday it is refreshing its Ads Manager interface to improve navigation and deliver a cleaner design to help...
Fahad HApr 11, 20192 min readFacebook to replace Exclude Categories with new brand safety ad filters“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Fahad HApr 11, 20192 min readFacebook to replace Exclude Categories with new brand safety ad filters“We are transitioning advertisers to the inventory filter over the coming weeks and plan to have the tool fully up and running by the end...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 1, 20192 min readFirst-party hygiene: Facebook shows users when a Custom Audience list was uploadedFacebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
Fahad HApr 1, 20192 min readFirst-party hygiene: Facebook shows users when a Custom Audience list was uploadedFacebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if...
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HMar 29, 20193 min readWhat counts as a video view? A refresher on how social platforms calculate video ad viewsThis article has been updated to reflect changes and include video ad view count information from more platforms. Advertisers allocated a...
Fahad HMar 21, 20195 min readWhat marketers can do next time a major social network (ahem, Facebook) goes downLast week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...
Fahad HMar 21, 20195 min readWhat marketers can do next time a major social network (ahem, Facebook) goes downLast week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas,...
Fahad HMar 20, 20192 min readReport: Facebook the top network for app-installs, Google, Apple followThe top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes...
Fahad HMar 20, 20192 min readReport: Facebook the top network for app-installs, Google, Apple followThe top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes...
Fahad HMar 19, 20191 min readFacebook removes age, gender and ZIP code targeting for housing, employment, credit adsFacebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Fahad HMar 19, 20191 min readFacebook removes age, gender and ZIP code targeting for housing, employment, credit adsFacebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The...
Fahad HMar 19, 20191 min readInstagram debuts in-app checkout for e-commerce brandsWhy you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
Fahad HMar 19, 20191 min readInstagram debuts in-app checkout for e-commerce brandsWhy you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
