Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Neirfy / Shutterstock.com Facebook owns Instagram. In case you had forgotten that, Instagram is becoming increasingly more like Facebook....

Neirfy / Shutterstock.com Facebook owns Instagram. In case you had forgotten that, Instagram is becoming increasingly more like Facebook....

“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....

“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing,...

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing,...

A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...

Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...