
Survey: URL schemes for deep links increasing in retailer apps
Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s...

Instagram has started testing its version of Facebook Pages
Neirfy / Shutterstock.com Facebook owns Instagram. In case you had forgotten that, Instagram is becoming increasingly more like Facebook....

Instagram has started testing its version of Facebook Pages
Neirfy / Shutterstock.com Facebook owns Instagram. In case you had forgotten that, Instagram is becoming increasingly more like Facebook....

Lost in translation: What happens when a Facebook Messenger bot can’t understand you
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....

Lost in translation: What happens when a Facebook Messenger bot can’t understand you
“Oops, I didn’t catch that.” That’s a rough spot in any conversation, but it’s really rough when that conversation is with a computer....

This Week in Content Marketing: The Future of Television Advertising Is Native
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing,...

This Week in Content Marketing: The Future of Television Advertising Is Native
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of This Old Marketing,...

14 times Facebook has tried to be Snapchat
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

14 times Facebook has tried to be Snapchat
A few years ago, Facebook reportedly tried to buy Snapchat. It was turned down. Since then, the social network has worked on a bunch of...

Experian launches PII-matching audience targeting platform to reach 85% of the US
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Experian launches PII-matching audience targeting platform to reach 85% of the US
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Facebook’s quarterly earnings reports are almost obnoxious at this point. Imagine if every few months an already rich friend of yours...

4 key Facebook trends e-commerce advertisers need to know in 2016
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

4 key Facebook trends e-commerce advertisers need to know in 2016
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...

Facebook starts counting time spent when ranking links in people’s feeds
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...

Facebook starts counting time spent when ranking links in people’s feeds
Fotos593 / Shutterstock.com The more time people spend on Facebook, the more money Facebook stands to make. So to make sure people are...
























