Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
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Facebook plans to close LiveRail ad exchange to focus on Audience Network
Facebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
Facebook expands Audience Network reach beyond just its users — to everyone
Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Why you should be looking at Facebook’s Audience Network
Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Twitter, like Facebook, adds old-school elements to its mobile ad network
Apparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
Facebook brings its brand-friendly video ads to its ad network
If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
How Instagram is winning brands’ video budgets despite “controversial” sales strategy
Neirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...
How Instagram is winning brands’ video budgets despite “controversial” sales strategy
Neirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...
Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
If you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...
Facebook’s paid Live deal terms restrict publishers from selling sponsored streams
If you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...
Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Facebook brings its retargeted ads to Instagram, travel brands
tanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
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