Fahad HMay 27, 20161 min readFacebook plans to close LiveRail ad exchange to focus on Audience NetworkFacebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Fahad HMay 27, 20161 min readFacebook plans to close LiveRail ad exchange to focus on Audience NetworkFacebook is winding down LiveRail, the video ad tech business it acquired in 2014. In 2015, LiveRail began to power ad serving for all...
Fahad HMay 27, 20162 min readFacebook expands Audience Network reach beyond just its users — to everyoneTwo years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
Fahad HMay 27, 20162 min readFacebook expands Audience Network reach beyond just its users — to everyoneTwo years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the...
Fahad HMay 25, 20162 min readFacebook to sunset FBX desktop retargeting in favor of mobile capabilitiesLJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Fahad HMay 25, 20162 min readFacebook to sunset FBX desktop retargeting in favor of mobile capabilitiesLJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
Fahad HMay 25, 20163 min readWhy you should be looking at Facebook’s Audience NetworkJust a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Fahad HMay 25, 20163 min readWhy you should be looking at Facebook’s Audience NetworkJust a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for...
Fahad HMay 19, 20162 min readTwitter, like Facebook, adds old-school elements to its mobile ad networkApparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Fahad HMay 19, 20162 min readTwitter, like Facebook, adds old-school elements to its mobile ad networkApparently it’s “Back to the Future” week for social networks’ ad networks. A few days after Facebook announced it would begin to bring...
Fahad HMay 16, 20163 min readFacebook brings its brand-friendly video ads to its ad networkIf an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
Fahad HMay 16, 20163 min readFacebook brings its brand-friendly video ads to its ad networkIf an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week...
Fahad HMay 12, 20167 min readHow Instagram is winning brands’ video budgets despite “controversial” sales strategyNeirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...
Fahad HMay 12, 20167 min readHow Instagram is winning brands’ video budgets despite “controversial” sales strategyNeirfy / Shutterstock.com Of course Instagram wants more of the $9.9 billion brands are expected to spend on video ads in the U.S. alone...
Fahad HMay 11, 20162 min readFacebook’s paid Live deal terms restrict publishers from selling sponsored streamsIf you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...
Fahad HMay 11, 20162 min readFacebook’s paid Live deal terms restrict publishers from selling sponsored streamsIf you’re a media company getting money from Facebook to use Facebook Live, that’s the only money you can get for your live streams right...
Fahad HMay 10, 20163 min readFacebook brings its retargeted ads to Instagram, travel brandstanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Fahad HMay 10, 20163 min readFacebook brings its retargeted ads to Instagram, travel brandstanuha2001 / Shutterstock.com Have you noticed more ads popping up in your Facebook feed effectively saying, “Hey, I noticed you were...
Fahad HMay 10, 20163 min readFacebook now lets brands target ads based on how much time, money you spent on their sites, appsAds on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
Fahad HMay 10, 20163 min readFacebook now lets brands target ads based on how much time, money you spent on their sites, appsAds on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook...
