Fahad HNov 21, 20162 min readFacebook removes 4 agencies from Marketing Partners program with media-buying badge eliminationFacebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...
Fahad HNov 21, 20162 min readFacebook removes 4 agencies from Marketing Partners program with media-buying badge eliminationFacebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...
Fahad HNov 20, 20162 min readFacebook may start flagging fake news posts, says Mark ZuckerbergOn Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...
Fahad HNov 20, 20162 min readFacebook may start flagging fake news posts, says Mark ZuckerbergOn Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...
Fahad HNov 18, 20162 min readFacebook shuts down Atlas ad server because it doesn’t serve ad salesFacebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...
Fahad HNov 18, 20162 min readFacebook shuts down Atlas ad server because it doesn’t serve ad salesFacebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...
Fahad HNov 16, 20165 min readIn major measurement update, Facebook overhauls metrics, makes corrections, adds viewabilityIn a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...
Fahad HNov 16, 20165 min readIn major measurement update, Facebook overhauls metrics, makes corrections, adds viewabilityIn a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...
Fahad HNov 14, 20162 min readGetting a clearer picture of local marketing attributionThere’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Fahad HNov 14, 20162 min readGetting a clearer picture of local marketing attributionThere’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Fahad HNov 14, 20163 min readFacebook has created its own analytics tool for Messenger botsWith more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Fahad HNov 14, 20163 min readFacebook has created its own analytics tool for Messenger botsWith more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Fahad HNov 11, 20162 min readFacebook is killing people, posting erroneous ‘Memorialized Account’ messagesFacebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below...
Fahad HNov 11, 20162 min readFacebook is killing people, posting erroneous ‘Memorialized Account’ messagesFacebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below...
Fahad HNov 11, 20162 min readFacebook puts some limits on controversial, quasi-racial ad targeting optionNo, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...
Fahad HNov 11, 20162 min readFacebook puts some limits on controversial, quasi-racial ad targeting optionNo, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...
Fahad HNov 9, 20163 min readAs Facebook Audience Network broadens, what does it mean for your campaigns?Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
Fahad HNov 9, 20163 min readAs Facebook Audience Network broadens, what does it mean for your campaigns?Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
Fahad HNov 8, 20163 min readHow social ads’ location targeting can side-step electioneering lawsIn California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
Fahad HNov 8, 20163 min readHow social ads’ location targeting can side-step electioneering lawsIn California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
