Facebook removes 4 agencies from Marketing Partners program with media-buying badge elimination
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...
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Facebook removes 4 agencies from Marketing Partners program with media-buying badge elimination
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and...
Facebook may start flagging fake news posts, says Mark Zuckerberg
On Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...
Facebook may start flagging fake news posts, says Mark Zuckerberg
On Facebook, nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of...
Facebook shuts down Atlas ad server because it doesn’t serve ad sales
Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...
Facebook shuts down Atlas ad server because it doesn’t serve ad sales
Facebook’s ad-tech strategy grows ever more insular. Facebook has decided to stop operating its Atlas ad server but will continue to run...
In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...
In major measurement update, Facebook overhauls metrics, makes corrections, adds viewability
In a sort of course correction, Facebook made several announcements Wednesday pertaining to audience and ads measurement on the social...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Getting a clearer picture of local marketing attribution
There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...
Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Facebook has created its own analytics tool for Messenger bots
With more than 34,000 Messenger bots on the market since their April 2016 debut, Facebook is rolling out an analytics tool that will...
Facebook is killing people, posting erroneous ‘Memorialized Account’ messages
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below...
Facebook is killing people, posting erroneous ‘Memorialized Account’ messages
Facebook may be telling you you’re dead today. It appears to be a bug that’s hitting many accounts, one that we’ve seen first hand. Below...
Facebook puts some limits on controversial, quasi-racial ad targeting option
No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...
Facebook puts some limits on controversial, quasi-racial ad targeting option
No, Facebook isn’t getting rid of its pseudo-racial ad targeting option. No, it hasn’t decided to prevent advertisers from using it to...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
How social ads’ location targeting can side-step electioneering laws
In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
How social ads’ location targeting can side-step electioneering laws
In California — and other states like Texas and New York — you’re not allowed to visibly promote a political candidate within 100 feet of...
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