Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
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Beyond the Like: Measuring Facebook Reactions
Don’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Facebook opens itself to measurement audit, gives brands more control over video ad buys
In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...
Facebook opens itself to measurement audit, gives brands more control over video ad buys
In an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Both Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...
Going Potty for Facebook: How a Toilet Paper Brand Won Social
Regular readers know I can be a tad disparaging of a lot of Facebook marketing. It’s not that Facebook is lacking as a content platform –...
Going Potty for Facebook: How a Toilet Paper Brand Won Social
Regular readers know I can be a tad disparaging of a lot of Facebook marketing. It’s not that Facebook is lacking as a content platform –...
Three paid social features you need to try in 2017
tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
Three paid social features you need to try in 2017
tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
Instagram won’t fix Facebook’s ad load dilemma yet, but video might
For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...
Instagram won’t fix Facebook’s ad load dilemma yet, but video might
For the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...
Facebook’s Q4 2016 earnings report in 7 charts
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Facebook’s Q4 2016 earnings report in 7 charts
Facebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Facebook starts opening its black box to keep advertisers from avoiding Audience Network
Late last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
A look back at the stats behind the 2016 Facebook holiday advertising season
Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
A look back at the stats behind the 2016 Facebook holiday advertising season
Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
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