Fahad HFeb 13, 20174 min readBeyond the Like: Measuring Facebook ReactionsDon’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Fahad HFeb 13, 20174 min readBeyond the Like: Measuring Facebook ReactionsDon’t get me wrong — I love Likes. They continue to serve as a simple way for people to show support for a thought, product offering or...
Fahad HFeb 10, 20171 min readHootsuite buys AdEspresso, adds onboard Facebook/Instagram ad managementFrom the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Fahad HFeb 10, 20171 min readHootsuite buys AdEspresso, adds onboard Facebook/Instagram ad managementFrom the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Fahad HFeb 10, 20172 min readFacebook opens itself to measurement audit, gives brands more control over video ad buysIn an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...
Fahad HFeb 10, 20172 min readFacebook opens itself to measurement audit, gives brands more control over video ad buysIn an effort to rebuild advertisers’ trust following a series of measurement errors last year, Facebook has moved to make its ad...
Fahad HFeb 6, 20172 min readSuper Bowl-related social activity was up Sunday on both Facebook & TwitterBoth Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...
Fahad HFeb 6, 20172 min readSuper Bowl-related social activity was up Sunday on both Facebook & TwitterBoth Facebook and Twitter are reporting increased social activity during Sunday’s Super Bowl after a big drop last year. As you likely...
Fahad HFeb 5, 20175 min readGoing Potty for Facebook: How a Toilet Paper Brand Won SocialRegular readers know I can be a tad disparaging of a lot of Facebook marketing. It’s not that Facebook is lacking as a content platform –...
Fahad HFeb 5, 20175 min readGoing Potty for Facebook: How a Toilet Paper Brand Won SocialRegular readers know I can be a tad disparaging of a lot of Facebook marketing. It’s not that Facebook is lacking as a content platform –...
Fahad HFeb 2, 20173 min readThree paid social features you need to try in 2017tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
Fahad HFeb 2, 20173 min readThree paid social features you need to try in 2017tanuha2001 / Shutterstock.com Hopefully, your social advertising program has been able to hit the ground running in 2017. Now that you’ve...
Fahad HFeb 1, 20173 min readInstagram won’t fix Facebook’s ad load dilemma yet, but video mightFor the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...
Fahad HFeb 1, 20173 min readInstagram won’t fix Facebook’s ad load dilemma yet, but video mightFor the past six months or so, Facebook has been warning investors that it will max out the number of ads it can stuff into people’s news...
Fahad HFeb 1, 20171 min readFacebook’s Q4 2016 earnings report in 7 chartsFacebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Fahad HFeb 1, 20171 min readFacebook’s Q4 2016 earnings report in 7 chartsFacebook makes a lot of money… … and the money it makes from advertising keeps growing at a steady pace… … because a lot of people use...
Fahad HFeb 1, 201710 min readFacebook starts opening its black box to keep advertisers from avoiding Audience NetworkLate last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Fahad HFeb 1, 201710 min readFacebook starts opening its black box to keep advertisers from avoiding Audience NetworkLate last May, GroupM’s head of paid social, Kieley Taylor, sent an email to the WPP-owned media agency network’s paid social teams in...
Fahad HFeb 1, 20173 min readA look back at the stats behind the 2016 Facebook holiday advertising seasonBefore tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
Fahad HFeb 1, 20173 min readA look back at the stats behind the 2016 Facebook holiday advertising seasonBefore tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...
