Fahad HMar 23, 20171 min readPeople are starting to see Facebook’s disputed content alertsIn December, Facebook announced a process to combat the spread of dubious or fake news items on the site. That process involves letting...
Fahad HMar 22, 20174 min readHow to track Facebook’s ratio of ads to organic posts in your desktop news feedSome time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...
Fahad HMar 22, 20174 min readHow to track Facebook’s ratio of ads to organic posts in your desktop news feedSome time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook...
Fahad HMar 22, 20173 min readFacebook adopts header bidding to make its ad network more competitive with Google’sLong story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...
Fahad HMar 22, 20173 min readFacebook adopts header bidding to make its ad network more competitive with Google’sLong story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...
Fahad HMar 22, 20174 min readUTM tags + Facebook ads = awesomeLast-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...
Fahad HMar 22, 20174 min readUTM tags + Facebook ads = awesomeLast-click attribution marketers cringe when they think of Facebook Ads Manager’s reporting. The closest you can get to last-click...
Fahad HMar 22, 20172 min readInstagram now has more than 1M advertisers, doubling in past 6 monthsIt has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....
Fahad HMar 22, 20172 min readInstagram now has more than 1M advertisers, doubling in past 6 monthsIt has been a year and a half since Instagram rolled out the welcome mat to all advertisers. Remember that as you read the next sentence....
Fahad HMar 21, 20173 min readHow to harness the power of Facebook Local Pages to drive in-store salesfive times more reach than national Facebook pages and eight times more impressions. Today, there are more than 60 million active...
Fahad HMar 21, 20173 min readHow to harness the power of Facebook Local Pages to drive in-store salesfive times more reach than national Facebook pages and eight times more impressions. Today, there are more than 60 million active...
Fahad HMar 17, 20171 min readANA calls for independent audits of ads in the ‘walled gardens’All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...
Fahad HMar 17, 20171 min readANA calls for independent audits of ads in the ‘walled gardens’All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...
Fahad HMar 17, 20171 min readGoogle, Facebook to face large fines in Europe unless they change policiesGoogle, Facebook and several other large US-based internet sites have had a tense relationship with EU regulators, who see many of their...
Fahad HMar 17, 20171 min readGoogle, Facebook to face large fines in Europe unless they change policiesGoogle, Facebook and several other large US-based internet sites have had a tense relationship with EU regulators, who see many of their...
Fahad HMar 14, 20172 min readStudy: Ads in editorial stream beat search, social for visibility and recallMobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Fahad HMar 14, 20172 min readStudy: Ads in editorial stream beat search, social for visibility and recallMobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Fahad HMar 14, 20172 min readReport: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...
Fahad HMar 14, 20172 min readReport: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer...
Fahad HMar 13, 20174 min readThe magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)We all have at least one person in our circle of friends who gushes about the Instant Pot. If you don’t, it is just a matter of time (or...
