Fahad HApr 10, 20171 min readFacebook now has more than 5 million monthly advertisersFacebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...
Fahad HApr 10, 20171 min readFacebook now has more than 5 million monthly advertisersFacebook execs continue to caution investors that its advertising revenue growth will soon decelerate. But so far, the social network’s...
Fahad HApr 7, 20171 min readFacebook adds new Estimated Daily Results report, upgrades Delivery InsightsOne of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...
Fahad HApr 7, 20171 min readFacebook adds new Estimated Daily Results report, upgrades Delivery InsightsOne of the issues plaguing Facebook Ads’ system over the years has been the struggle associated with mining data and insight from the...
Fahad HApr 7, 20171 min readFacebook adds email signup & Page Like call-to-action buttons to Instant ArticlesFacebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...
Fahad HApr 7, 20171 min readFacebook adds email signup & Page Like call-to-action buttons to Instant ArticlesFacebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that...
Fahad HApr 4, 20171 min readFacebook’s Canvas ads get easier to create (and recreate) with new APIFacebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...
Fahad HApr 4, 20171 min readFacebook’s Canvas ads get easier to create (and recreate) with new APIFacebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of...
Fahad HApr 4, 20172 min readP&G’s Marc Pritchard calls for timeline on digital ad measurement auditsProcter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...
Fahad HApr 4, 20172 min readP&G’s Marc Pritchard calls for timeline on digital ad measurement auditsProcter & Gamble’s chief brand officer, Marc Pritchard. When Marc Pritchard, the chief brand officer of one of the world’s most powerful...
Fahad HMar 29, 20173 min readVideo ads for direct response: What’s the best length?there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...
Fahad HMar 29, 20173 min readVideo ads for direct response: What’s the best length?there’s no magic formula to creating the “best” video ad, direct response-focused advertisers are inherently test-oriented, and they will...
Fahad HMar 28, 20172 min readFacebook’s new in-app camera brings more Snapchat functionality into its mobile appWhat’s better, Snapchat or Facebook? With today’s announcement about Facebook Stories and new camera effects, we’re not sure if there’s a...
Fahad HMar 28, 20172 min readFacebook’s new in-app camera brings more Snapchat functionality into its mobile appWhat’s better, Snapchat or Facebook? With today’s announcement about Facebook Stories and new camera effects, we’re not sure if there’s a...
Fahad HMar 28, 201718 min readInside chatbots’ year of growing pains: ‘We’re at an inflection point’A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps...
Fahad HMar 28, 201718 min readInside chatbots’ year of growing pains: ‘We’re at an inflection point’A year ago, chatbots reemerged atop a mountain of hype that messaging marked tech’s latest paradigm shift, after messaging apps...
Fahad HMar 24, 20171 min readThis new AI-powered social marketing tool can predict engagement or write the post for youA rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...
Fahad HMar 24, 20171 min readThis new AI-powered social marketing tool can predict engagement or write the post for youA rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the...
Fahad HMar 23, 20174 min readFacebook’s shoppable ‘Collection’ ad is its latest iAd-like formatTwin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...
Fahad HMar 23, 20174 min readFacebook’s shoppable ‘Collection’ ad is its latest iAd-like formatTwin Design / Shutterstock.com Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog...
