Fahad HSep 21, 20173 min readFacebook will target ads to people based on store visits, offline purchases, calls to businessesFacebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
Fahad HSep 21, 20173 min readFacebook will target ads to people based on store visits, offline purchases, calls to businessesFacebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
Fahad HSep 20, 20174 min readFacebook will add ‘more human review’ of ad-targeting optionsOn Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Fahad HSep 20, 20174 min readFacebook will add ‘more human review’ of ad-targeting optionsOn Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Fahad HSep 19, 20171 min readFacebook’s removal of 4 ad targeting options does not apply to existing campaignsLast week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Fahad HSep 19, 20171 min readFacebook’s removal of 4 ad targeting options does not apply to existing campaignsLast week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Fahad HSep 18, 20171 min readFacebook will block advertisers from changing link previews, but hasn’t yetFotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Fahad HSep 18, 20171 min readFacebook will block advertisers from changing link previews, but hasn’t yetFotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Fahad HSep 15, 20174 min readFacebook yanks education, employment, field of study and job title targeting after advertiser selectAs precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
Fahad HSep 15, 20174 min readFacebook yanks education, employment, field of study and job title targeting after advertiser selectAs precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 15, 20179 min readHow Facebook’s, Instagram’s and Snapchat’s audience size estimates comparePerception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
Fahad HSep 15, 20171 min readWhat the FTC’s latest endorsement disclosure actions mean for marketersLast week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Fahad HSep 15, 20171 min readWhat the FTC’s latest endorsement disclosure actions mean for marketersLast week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
Fahad HSep 14, 20173 min readA search marketer’s view of Facebook’s advertising platformI’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid...
Fahad HSep 14, 20173 min readA search marketer’s view of Facebook’s advertising platformI’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid...
Fahad HSep 13, 20172 min readFacebook tests group video chat app called BonfireFacebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...
Fahad HSep 13, 20172 min readFacebook tests group video chat app called BonfireFacebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Fahad HSep 13, 20174 min readFacebook will tell brands where their ads appeared, ban certain content from carrying adsFacebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
