Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
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Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand...
Facebook will add ‘more human review’ of ad-targeting options
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Facebook will add ‘more human review’ of ad-targeting options
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last...
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to...
Facebook will block advertisers from changing link previews, but hasn’t yet
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Facebook will block advertisers from changing link previews, but hasn’t yet
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on...
Facebook yanks education, employment, field of study and job title targeting after advertiser select
As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
Facebook yanks education, employment, field of study and job title targeting after advertiser select
As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion...
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high...
What the FTC’s latest endorsement disclosure actions mean for marketers
Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
What the FTC’s latest endorsement disclosure actions mean for marketers
Last week, the Federal Trade Commission (FTC) made a number of moves that paint a somewhat clearer picture of the regulatory body’s...
A search marketer’s view of Facebook’s advertising platform
I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid...
A search marketer’s view of Facebook’s advertising platform
I’ve been doing some work recently for a non-profit working on hurricane relief in Texas, TeamRubiconUSA. I consider myself mostly a paid...
Facebook tests group video chat app called Bonfire
Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...
Facebook tests group video chat app called Bonfire
Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called...
Facebook will tell brands where their ads appeared, ban certain content from carrying ads
Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
Facebook will tell brands where their ads appeared, ban certain content from carrying ads
Facebook is increasingly attaching brands’ ads to others’ content, including Instant Articles and videos. That leaves advertisers...
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